For eBusiness & Channel Strategy Professionals

European Cross-Channel Retail Sales Forecast, 2013 To 2018

Tracking The Growing Influence Of The Web On European Retail Brick-And-Mortar Sales

    Why Read This Report

    By 2018, Forrester forecasts that 44% of all retail sales in Europe will be offline sales that are influenced by the Web. The growth of these cross-channel retail sales emphasizes the importance of a digital presence on the end-to-end multichannel customer journey, even if the final transaction is not completed online. This report will help eBusiness professionals understand the impact that a cross-touchpoint customer journey and an organization's digital presence have on driving overall sales.
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    TABLE OF CONTENTS

    • The Web Will Influence 44% Of Overall Retail Sales By 2018
    • Key Definitions For Forrester's Cross-Channel Sales Forecasts
    • RECOMMENDATIONS

      Use Your Digital Presence To Influence Offline Sales, Too
    • Supplemental Material
    • Related Research Documents