European Technographics® Retail Survey, 2013


Forrester conducted an online survey fielded in July 2013 of 13,006 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online population of people ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, gender, and online frequency to demographically represent the online adult population in each country. For results based on a randomly chosen sample of this size (N = 13,006), there is 95% confidence that the results have a statistical precision of plus or minus 0.9% of what they would be if the entire population of Western European online individuals (defined as those online weekly or more often) ages 16 and older had been surveyed. This confidence interval can widen to 2.2% when the data is analyzed at a country level. Countries included: France, Germany, Spain, Italy, Netherlands, Sweden, UK.

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