For eBusiness & Channel Strategy Professionals

Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

    Why Read This Report

    In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us" section. Today, we look back at that naiveté with amusement. At the same time, we risk doing the same again with mobile strategies. Chat has demonstrated its ability to enhance service, support sales, and improve customer satisfaction. This report will help eBusiness leaders evaluate the potential for mobile chat to drive their goals.
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    • Mobile Chat Offers Potential Benefits To Both Business And Consumers
    • Mobile Chat Implementation Requires A Robust Mobile Strategy

      Mobile Chat Will Have A Compelling Impact On Mobile Support
    • Supplemental Material
    • Related Research Documents