Why Read This
Because third-party benchmarking data has only recently been published for business-to-business (B2B) eCommerce sites, B2B eCommerce professionals are only now beginning to be able to compare themselves to their peers for the purposes of making informed operational program budget and investment decisions. This report outlines a general framework with relative milestones that B2B eCommerce professionals can use to gauge how they are developing compared with their similarly situated peers in terms of human capital, business processes, and technology infrastructure. This report is designed to help B2B eCommerce professionals assess their B2B eCommerce maturity and is an update to the report "Evaluating Your B2B eCommerce Development." This report was originally published on July 21, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy.