For eBusiness & Channel Strategy Professionals

Evaluate Your B2B eCommerce Maturity

    Why Read This Report

    Because third-party benchmarking data has only recently been published for business-to-business (B2B) eCommerce sites, B2B eCommerce professionals are only now beginning to be able to compare themselves to their peers for the purposes of making informed operational program budget and investment decisions. This report outlines a general framework with relative milestones that B2B eCommerce professionals can use to gauge how they are developing compared with their similarly situated peers in terms of human capital, business processes, and technology infrastructure. This report is designed to help B2B eCommerce professionals assess their B2B eCommerce maturity and is an update to the report "Evaluating Your B2B eCommerce Development." This report was originally published on July 21, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy.
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    TABLE OF CONTENTS

    • The Four Stages Of B2B eCommerce Maturity
    • Role Models Are Becoming More Of A Reality In 2014
    • Practitioners Are Building Out Scalable Organizations And Platforms
    • Apprentices Are Deciding How Much And How Quickly To Invest
    • Greenhorns Are Focusing On Getting The eCommerce Basics Right
    • WHAT IT MEANS

      Rigorous Self-Assessment Should Drive Your Growth Plans
    • HOW FORRESTER CAN HELP

      Forrester Can Assess Your B2B eCommerce Strategy And Progress
    • Supplemental Material
    • Related Research Documents