Skip to main content

Media Center

You have questions; we have answers. The Media Center is the place to gain insight into our latest research, data, and analysis and connect with Forrester's PR team.

< View All Media Resources

Expect Limited EMV Adoption Over Next Five Years
April 28, 2015


Europay, MasterCard, Visa (EMV) chip-based cards have been the norm in Europe and in Asia for about a decade, but plastic EMV will not achieve broad adoption in the US until 2020, writes Forrester in new research. Despite the looming deadlines to move from magnetic stripe to EMV, adoption will be slow, thanks to strong competition from more secure, encrypted, and tokenized transactions on digital wallets, NFC mobile, and contactless EMV payments.

As a result, Forrester expects these more secure forms of payments to have a larger share of volume transactions than EMV chip-and-PIN and EMV chip-and-signature card payment transactions by 2025.

Learn more about the research here.


About Forrester Research

Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Contacts

Simone Levien
Public Relations Manager
Forrester Research, Inc.

Tel. 212-8570754
slevien@forrester.com


CONTACT FORRESTER PR

CONNECT WITH FORRESTER

Twitter Face Book LinkedIn Youtube