Latest Research

  • For Security & Risk Professionals

    REPORT: New Tech: GDPR And Privacy Management Software, Q4 2018

    Tools And Technology: The Data Security And Privacy Playbook

    November 20, 2018 Enza Iannopollo

    The EU's General Data Protection Regulation (GDPR) is the most dramatic change in data protection and governance in the last 20 years — and jurisdictions around the world are using it as a model for their own regulations. This report presents a review of the emerging vendors in the GDPR compliance and privacy management software market. Security, privacy, and other risk professionals should use it to understand the capabilities within major market segments and to inform their technology strategies.

  • For B2C Marketing Professionals

    REPORT: Predictions 2019: Media

    Five Events Will Reshape The Media Industry

    November 7, 2018 Collin Colburn, Susan Bidel, Joanna O'Connell, Jessica Liu, Jim Nail, Joe Stanhope

    The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and unexpected events will push the advertising and media industry into new territories. This report lays out Forrester's five major predictions for the media industry in 2019, giving B2C marketers time to prepare.

  • For Customer Experience Professionals

    REPORT: Experiment With New Approaches At The Leading Edge Of Design

    Advanced Level: Design Practices For CX Transformation

    October 30, 2018 Andrew Hogan

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based customer understanding. This report is for CX transformation leaders whose organizations perform these activities with discipline and are therefore ready to innovate in how they perform them. It explains how to achieve this advanced level of maturity in the design competency. Forrester refreshes this report regularly based on new research.

  • For B2C Marketing Professionals

    REPORT: Everyone Uses Social Media; Few Know If It Works

    Benchmarks: The Social Marketing Playbook

    October 11, 2018 Jessica Liu, Melissa Parrish

    Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C marketers are using and measuring social media today and how satisfied they are with the networks on which they engage. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q2 2018

    ForecastView Document

    October 11, 2018 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2018.

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