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  • For B2C Marketing Professionals

    REPORT: We Called It: Use Amazon Search To Ignite Product Discovery

    September 18, 2018 Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in an important industry development.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q1 2018

    ForecastView Document

    July 30, 2018 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q1 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience

    July 2, 2018 Julie A. Ask, Andrew Hogan, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, fear of being left behind still impels digital business leaders to build them. And even more than half of those that haven't already deployed conversational interfaces are piloting conversations with humans and bots or planning to do so. Digital business leaders should only build conversational interfaces where they offer more convenience than existing means of interacting with customers.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q4 2017

    ForecastView Document

    April 24, 2018 Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q4 2017.

  • For B2C Marketing Professionals

    REPORT: Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report

    December 12, 2017 Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a variety of social networking sites, at Facebook's expense, because of the distinct value they derive from these other platforms. Here, we apply Forrester's Consumer Technographics data to reveal US youth's behavior and perspectives on social media — with a focus on Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat.

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