Speaker Biography

Fatemeh Khatibloo

VP, Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

  • 08:40 AM - 09:00 AM

    What Happens When People Really Take Control?

    We’ve seen it before: the “greening” of consumer products; the transition in music consumption from “buy” to “rent”; the growth of the sharing economy. Each of these market shifts was led by a small number of early adopters who proved to be highly valuable — and highly influential — consumers. Now that customers are in the driver’s seat, the changes are happening faster and more frequently: Privacy, user-managed data sharing, connected everythings, and digital personal agents are all in the running to be the next consumer-led market shift. In this session, Fatemeh will describe:

    • What causes these consumer-led market shifts, and what happens to industries when they occur.
    • The degree of consumer adoption it takes to change the way we do business.
    • The shifts that are poised to happen before this decade is out.

Research Focus

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Associate of Privacy Professional (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.