Fatemeh   Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    May 17, 2019 Arielle Trzcinski, Julie A. Ask, Heidi Shey, Fatemeh Khatibloo

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Notifications In Regulated Industries: Financial Services

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    May 17, 2019Fatemeh Khatibloo, Julie A. Ask, Heidi Shey, Arielle Trzcinski

    Three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals.

  • For CIO Professionals

    REPORT: Decentralized Digital Identity: A Primer

    Why "Bring Your Own Identity" Is A Trend To Watch

    May 14, 2019Fatemeh Khatibloo, Martha Bennett, Andras Cser

    Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you can share elements of your identity, and how you maintain the privacy of your credentials. As a new model for identity emerges, this report defines decentralized digital identities and sets the stage for how they'll emerge. CIOs and digital leaders should read this report to better understand the potential of digital identity and how companies should be thinking about its potential for disruption.

  • For B2C Marketing Professionals

    REPORT: Build A Road Map For Personal Identity And Data Management

    March 8, 2019Fatemeh Khatibloo

    The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To participate in a PIDM world, marketers must embrace five concepts and apply them throughout the organization. This report outlines how PIDM is changing the customer data landscape and what it means for B2C marketers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in new market conditions, data, and regulations.

  • For B2C Marketing Professionals

    REPORT: The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook

    February 5, 2019Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must make a case for investment in customer trust and privacy beyond security and risk protocols. This report uses Forrester's Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

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