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Fatemeh   Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst Serving CMO Professionals

Fatemeh serves CMOs with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo

VP, Principal Analyst Serving CMO Professionals

Fatemeh serves CMOs with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook

    February 26, 2021Fatemeh Khatibloo

    In the age of internet-connected devices, with cameras everywhere and sensors in our most private spaces, privacy is essential for earning and maintaining consumer trust. Context is key — businesses crave insight into the context in which consumers use their products, and consumers want businesses to deliver contextually relevant services. Contextual privacy enables companies to negotiate the collection and use of personal data to ensure a fair value exchange. This report explains contextual privacy, why B2C marketing pros must adopt it, and best practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We revised this edition to factor in updated regulatory information and new Consumer Technographics® data.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

    The Eight Providers That Matter Most And How They Stack Up

    February 8, 2021Fatemeh Khatibloo, Nick Monroe

    In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and Wunderman Thompson — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

  • For B2C Marketing Professionals

    REPORT: Understand Your Customers To Build Trust: Forrester's 2020 Consumer Privacy Segmentation

    Landscape: The Customer Trust And Privacy Playbook

    February 5, 2021Fatemeh Khatibloo, Stephanie Liu

    As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their customers' expectations and concerns to ensure that they're correctly applying contextual privacy practices. This report uses Forrester Analytics Consumer Technographics® research to define five consumer segments as well as their attitudes and behaviors relating to marketers' collection and use of personal data. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new Forrester Analytics Consumer Technographics data.

  • For B2C Marketing Professionals

    REPORT: Get Your Data Deprecation Plan Together

    Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

    February 1, 2021 Tina Moffett, Fatemeh Khatibloo, Joanna O'Connell, Joe Stanhope, Stephanie Liu

    Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data deprecation, why it's happening, and how marketers need to adapt to survive and thrive.

  • For CIO Professionals

    REPORT: The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons

    The Vision Report In The Cybersecurity And Privacy Playbook

    January 8, 2021 Jeff Pollard, Heidi Shey, Fatemeh Khatibloo

    The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to extract oligopolistic rents and control people). In this report, we reveal the key tools technology leaders and companies need to strive for the former.

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