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Fatemeh   Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Research

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  • For Security & Risk Professionals

    REPORT: Zoom Becomes A Product Security Cautionary Tale

    CISOs Must Take Extra Steps To Protect Their Firms While Zoom Fixes Critical Flaws

    April 23, 2020 Jeff Pollard, Fatemeh Khatibloo, Art Schoeller

    As the global pandemic sent hundreds of thousands of employees to work from home overnight, Zoom quickly rose to worldwide prominence as a central enabling technology. But just as quickly, Zoom came under intense scrutiny and justifiable criticism for significant product security and privacy lapses. This report provides insight into the many security and privacy flaws discovered about Zoom in early 2020 and gives guidance to security and risk leaders at organizations considering, currently using, or planning to investigate Zoom in the near future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Impact Of Emerging Technology On Digital Experiences

    How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

    February 24, 2020 Julie A. Ask, Kjell Carlsson, PhD, Jeffrey S. Hammond, Ian Jacobs, Fatemeh Khatibloo, Brandon Purcell, Michael Facemire

    Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their impact on consumer digital experiences. This research will help professionals building digital experiences to make smart technology decisions that are tuned to what the technology can reasonably deliver and what consumers expect and will use.

  • For B2C Marketing Professionals

    REPORT: Modern Privacy Laws Change The Paradigm For Marketing And Advertising

    Roadmap: The Customer Trust And Privacy Playbook

    February 19, 2020Fatemeh Khatibloo

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all of which will require that marketers take procedural and technical steps to protect consumers and show more transparency in their data practices. Read this report to understand how these new laws will impact your marketing and digital advertising. This is an update of a report previously published under the title "Marketing Under GDPR Hinges On Data Governance"; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in changes and updates to privacy regulations.

  • For B2C Marketing Professionals

    REPORT: The Capabilities Marketers Need To Build A Strategic Privacy Function

    Tools And Technology: The Customer Trust And Privacy Playbook

    February 7, 2020Fatemeh Khatibloo

    Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help firms meet customer and regulator expectations, B2C marketers and their peers are evaluating and adopting a range of contributing capabilities. This report reviews 17 capability categories that support marketers' privacy programs. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new regulations and examples.

  • For B2C Marketing Professionals

    REPORT: Privacy In 2019: The Year In Review

    What B2C Marketers Need To Know About The Privacy Climate

    January 22, 2020Fatemeh Khatibloo, Stephanie Liu

    2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act (CCPA), and the International Association of Privacy Professionals (IAPP) hosted the largest privacy conference in history. This annual report identifies key trends in privacy and examines what they mean for B2C marketers and their organizations.

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