Fatemeh Khatibloo

Principal Analyst serving Customer Insights PROFESSIONALS

Fatemeh serves Customer Insights Professionals, with a focus on the shifting consumer data ecosystem, including how privacy issues impact marketing and how customer preference centers improve engagement. Her seminal research on Personal Identity Management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses. Her report, "Adaptive Intelligence," further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability.

Fatemeh is focused on privacy, identity, CI services, CI strategy, data monetization, data sharing, adaptive intelligence, and consumer preference.

Fatemeh's research has been featured in the New York Times, Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times, provided commentary on NPR and the BBC, and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at industry and client events, including SxSW, DataWeek, and PrivacyIdentityInnovation.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Epsilon, and Haggin Marketing (now SolutionSet) provided her with exposure to, and a deep understanding of, the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held several client-side positions, including at The Flax Companies and The Sharper Image, giving her a unique 360-degree view of the vendor/client relationship from the evaluation stage and beyond.

Fatemeh has served on the board of the Catalog & eCommerce Club of Northern California and as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh has a B.A. from George Washington University where she studied journalism.

Fatemeh Khatibloo's Research

  • For Customer Insights Professionals

    Report: Make Sense Of A Fractured Consumer Data Ecosystem

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is ...

    • Downloads: 490
  • For Customer Insights Professionals

    Report: Building Data Stewardship Is A New Customer Insights Imperative

    In anticipation of the increasing adoption of personal identity and data management (PIDM) tools and services, customer insights (CI) leaders will be held increasingly accountable for their orga...

    • Downloads: 441
  • For Customer Insights Professionals

    Report: Quick Take: Oracle Acquires Offline Data Powerhouse Datalogix

    On December 22, 2014, Oracle announced that it has signed an agreement to acquire Datalogix, the Colorado-based consumer transaction data firm. This acquisition adds yet another significant data...

    • Downloads: 72
  • For CMO Professionals

    Report: Brief: The New Art Of Data

    Digital customers, channels, and competitors are putting pressure on your firm to leverage more, and messier, data to arm your products, employees, and operations with digital capabilities. But ...

    • Downloads: 187
  • For Customer Insights Professionals

    Report: Personal Identity And Data Management

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns abou...

    • Downloads: 1026
  • For Customer Insights Professionals

    Report: Customer Intelligence Trends To Watch In 2011

    As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect...

    • Downloads: 1518
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Customer Engagement Agencies, Q4 2012

    In Forrester's 19-criteria evaluation of emerging customer engagement agencies (CEAs), we found that only OgilvyOne Worldwide has made a significant-enough shift in this segment of its business ...

    • Downloads: 927
  • For Customer Insights Professionals

    Report: Personal Identity And Data Management

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns abou...

    • Downloads: 1026
  • For CIOs

    Report: Reset On Big Data

    Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, C...

    • Downloads: 843
  • For Customer Insights Professionals

    Report: The Cross-Channel Attribution Blueprint

    Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribu...

    • Downloads: 831
View all of Fatemeh Khatibloo's Research

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