Fatemeh   Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Build A Road Map For Personal Identity And Data Management

    March 8, 2019Fatemeh Khatibloo

    The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To participate in a PIDM world, marketers must embrace five concepts and apply them throughout the organization. This report outlines how PIDM is changing the customer data landscape and what it means for B2C marketers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in new market conditions, data, and regulations.

  • For B2C Marketing Professionals

    REPORT: The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook

    February 5, 2019Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must make a case for investment in customer trust and privacy beyond security and risk protocols. This report uses Forrester's Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

  • For B2C Marketing Professionals

    REPORT: The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook

    January 4, 2019Fatemeh Khatibloo

    "Privacy is dead" is a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is actually essential for building trust. Context is key — businesses crave insight into the context in which consumers use their products, and consumers want businesses to deliver contextually relevant services. Contextual privacy enables companies to negotiate the collection and use of personal data to ensure a fair value exchange. This report explains contextual privacy, why B2C marketing pros must adopt it, and best practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now with current legal and regulatory information and new Consumer Technographics® data.

  • For B2C Marketing Professionals

    REPORT: The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook

    December 20, 2018Fatemeh Khatibloo

    In today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern, three-pronged approach for B2C marketers to earn and keep customer trust. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version contains new data.

  • For B2C Marketing Professionals

    REPORT: The Anatomy Of A Preference Center

    Enterprise Preference Management Gives Consumers Control For Better Customer Engagement

    December 20, 2018Fatemeh Khatibloo, Stephanie Liu

    B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and marketing preferences that marketers can then use to send relevant messages. This report provides best practices for building a customer-friendly preference center and EPM strategy that engages and retains customers.

View all of Fatemeh Khatibloo's Research

Clients Who Work With Fatemeh Khatibloo Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Forum: CX NYC 2019

Date: June 11, 2019
Register
View all upcoming events