Fatemeh   Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Decentralized Digital Identity: A Primer For B2C Marketers

    Why Bring-Your-Own-Identity Is A Trend To Watch

    June 14, 2019Fatemeh Khatibloo, Martha Bennett, Andras Cser

    Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your identity, and how you maintain the privacy of your credentials. As a new model for identity emerges, this report defines decentralized digital identities and sets the stage for how they'll emerge. B2C marketers should read this report to better understand the potential of digital identity and its impact on how brands interact with consumers.

  • For B2C Marketing Professionals

    REPORT: Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook

    June 6, 2019Fatemeh Khatibloo

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect customers' data preferences will drive them to more customer-obsessed competitors. The customer trust and privacy playbook addresses the tools, technologies, responsibilities, and processes that B2C marketers need to build trusted relationships and ensure success in an era of consumer-managed data and increased scrutiny of privacy practices. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Marketers: Rate Your Customer Privacy Proficiency

    Assessment: The Customer Trust And Privacy Playbook

    May 31, 2019Fatemeh Khatibloo

    For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy acumen, and engage with their privacy and security counterparts. This report will help marketing teams assess their privacy proficiency across five key competencies. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    May 17, 2019 Arielle Trzcinski, Julie A. Ask, Heidi Shey, Fatemeh Khatibloo

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Notifications In Regulated Industries: Financial Services

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    May 17, 2019Fatemeh Khatibloo, Julie A. Ask, Heidi Shey, Arielle Trzcinski

    Three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals.

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