Profile

Fergus Boyd is the VP of Digital and IT at Yotel, the start-up, affordable luxury hotel brand and is responsible for all digital strategy and services (web, mobile, social), IT innovation, and all back-end and guest-facing technology, including support of current hotels and strategic direction for cabins and shared spaces in its newer hotels. Fergus is a serial digital entrepreneur and technology transformation agent and led award-winning IT, eCommerce, and innovation initiatives at Virgin Atlantic and British Airways (BA). He has set-up and managed high-performing teams covering in-flight entertainment, telecoms, web, mobile, live chat, innovation, agile IT development, analytics, and social media. Fergus led part of BA’s Product Development team, which launched BA’s first on-board Internet services, on-demand in-flight entertainment services, and flat beds in business class. He also created the first staff social collaboration initiative across the Virgin Group and also managed an open innovation initiative with UK government agency Nesta to collaborate with Virgin Atlantic’s customers on designing new services.