For B2C Marketing Professionals

Fight Social Media Stagnation – A Social Computing Report

Build Trust And Advocacy With Targeted Content And Engagement Strategies

    Why Read This Report

    It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Social Media Growth Slows As Saturation Approaches
    • Adapt Marketing Activities For Social Media Saturation

      Commit To Customers Now That They're Committed To Social Media
    • Supplemental Material
    • Related Research Documents


    • Models & Calculators:

      Social Technographics® Growth From 2007 To 2010

    • Models & Calculators:

      Saturated Consumer Digital Behaviors

    • Models & Calculators:

      Older Consumers Concerned About Privacy