Fiona   Swerdlow

Fiona Swerdlow

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Fiona serves eBusiness & Channel Strategy Professionals, leading a team that helps retail professionals optimize sales, service, and customer journey strategies across channels. She is an expert in eCommerce, multichannel retail strategy and management, consumer behavior, and trends in the retail space.

Previous Work Experience

Prior to Forrester, Fiona headed market research for members of Shop.org and the National Retail Federation, covering digital strategies, marketing, IT, organizational structure, and loss prevention. Before joining NRF, she was vice president and general manager of eCommerce at Tommy Hilfiger, where she launched the company's eCommerce business. Fiona also headed research at Jupiter Research after overseeing research for clients in the retail, travel, and financial services sectors. She helped found and lead international marketing at Travelocity when she was at American Airlines/SABRE.

Education

Fiona holds a Bachelor of Arts in international studies and Swedish from the University of Washington and an MBA from Rice University.

Fiona Swerdlow

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Fiona serves eBusiness & Channel Strategy Professionals, leading a team that helps retail professionals optimize sales, service, and customer journey strategies across channels. She is an expert in eCommerce, multichannel retail strategy and management, consumer behavior, and trends in the retail space.

Previous Work Experience

Prior to Forrester, Fiona headed market research for members of Shop.org and the National Retail Federation, covering digital strategies, marketing, IT, organizational structure, and loss prevention. Before joining NRF, she was vice president and general manager of eCommerce at Tommy Hilfiger, where she launched the company's eCommerce business. Fiona also headed research at Jupiter Research after overseeing research for clients in the retail, travel, and financial services sectors. She helped found and lead international marketing at Travelocity when she was at American Airlines/SABRE.

Education

Fiona holds a Bachelor of Arts in international studies and Swedish from the University of Washington and an MBA from Rice University.

Fiona Swerdlow's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q1 2019

    Highlights From 20 Retail Q1 2019 Earnings Call Transcripts

    July 12, 2019Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint experiences. The Forrester Retail Quarterly Earnings Review highlights key quotes and trends from the earnings calls of 20 publicly traded retail companies. Among other highlights, eBusiness and channel strategy professionals can learn about Best Buy’s new product financing options, The Home Depot’s investments in frictionless online shopping, and Nordstrom’s New York flagship store.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q4 2018

    Highlights From 23 Retail Q4 2018 Earnings Call Transcripts

    May 15, 2019Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint experiences. The Forrester Retail Quarterly Earnings Review highlights key quotes and trends from the earnings calls of 23 publicly traded retail companies. Among other highlights, eBusiness and channel strategy professionals can learn about Kohl’s investments in personalization, Nordstrom’s supply chain expansion in Los Angeles, Starbucks’ China strategy, and more.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook

    May 2, 2019Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this significant digital touchpoint affects others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name. We've refreshed the data with our latest forecasts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Recruit And Retain Top Digital Talent

    Intermediate Level: Hire And Keep Digitally Skilled Employees To Embed Digital Throughout Your Organization

    May 1, 2019Fiona Swerdlow, Martin Gill, Mike Chirokas

    Established firms, including retailers and banks, struggle to recruit and retain the brightest digital talent. To attract digital professionals, they compete directly with startups, agencies, and vendors in digital hubs like Berlin, London, New York, and San Francisco. But what if you don't have an office in a trendy location or haven't embraced digital within your recruiting process? This report helps digital executives rethink how they recruit and retain talent to fill their digital teams with the best people. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q3 2018

    Highlights From 19 Retail Q3 2018 Earnings Call Transcripts

    April 30, 2019Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint experi-ences. The Forrester Retail Quarterly Earnings Review highlights key quotes and trends from the earnings calls of 19 publicly traded retail compa-nies. Among other highlights, eBusiness and channel strategy professionals can learn about Ulta acquiring two technology companies, Wayfair investing in supply chain, and Walmart growing in China.

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