Why Read This
Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to productivity, but many of the products flooding the market today focus on a single use case: fitness. In this report, we use Forrester's Consumer Technographics® data to examine the question of who is the target customer for fitness wearables and make recommendations for product strategists who are participating in or considering entering this market.
Tags: Consumer Electronics, Consumer Healthcare, Consumer Mobile Devices, Consumer Mobility, Engagement Platforms, Healthcare, IT Infrastructure & Operations, Product & Solutions Strategies, Product Positioning, Technology Product Strategies, Wearables