Why Read This
The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websites. Many now create official storefronts on different marketplaces to extend their global reach. Five leading marketplaces provide particularly compelling options for brand owners looking to extend their global footprints. Why are brands increasingly turning to marketplaces as a supplemental online sales channel? What options exist for brand owners to build storefronts on different marketplaces? What are some of the challenges companies may face as they work together with these marketplaces? This report will help eBusiness leaders and brand owners understand the opportunities that exist with five key marketplaces across North America, Europe, Asia Pacific, and Latin America.
Tags: B2C eCommerce, Brand Building, Brand Tactics, Branding, Customer Experience Management, Design & Usability, eCommerce, eCommerce Adoption, Globalization & Localization, Marketing & Strategy, Online Retail