For Customer Experience Professionals

Five Ways To Turn Business Case Presentations From Boring Into "Wow!"

It's Not Just What You Say, It's Also How You Say It

    Why Read This Report

    With competition for funding tighter than ever, lack of budget is a major roadblock to many customer experience improvements in 2009. Customer experience professionals need to make their business cases stand out from the crowd. This means crafting a compelling argument and delivering that argument in a way that grabs the attention of decision-makers. Customer experience professionals can deliver business case presentations that wow by following five best practices: telling stories, using the element of surprise, bringing numbers to life with meaningful analogies, framing benefits as losses avoided, and encouraging audience participation.
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