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#ForrIdeas Twitter Chat: The Future Of Business Is Digital
March 18, 2014

While 74% of business executives say their company has a digital strategy, only 15% believe their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. On Wednesday, March 19, Forrester will host a #ForrIdeas Twitter chat with Forrester Vice President and Principal Analyst Nigel Fenwick based on his research on harnessing digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.

Please join us from 12 to 1 p.m. ET on Wednesday, March 19, to participate in the chat. Follow @Forrester on Twitter, and search for the hashtag #ForrIdeas to find the chat. You can follow Nigel at @NigelFenwick. The chat will focus on the following questions:

Q1. How would you define digital business? #ForrIdeas
Q2. How does digital business challenge the existing value chain model of business? #ForrIdeas
Q3. How does digital change customer perceptions of value? #ForrIdeas
Q4. What is the role of data in creating customer value? #ForrIdeas
Q5. What challenges do businesses face in transforming into a digital business? #ForrIdeas
Q6. Who in the organization should lead the digital transformation effort? Why? #ForrIdeas

You can also visit our digital business hub for more information before and after the chat.

About Forrester Research

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit


Laura Moran
Senior PR Specialist
Forrester Research

Tel. 617-613-6035



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