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Forrester: 375 Million Tablets Will Be Sold Globally In 2016
April 24, 2012

Forrester Research forecasts in a just-published report that in 2016 there will be 375 million tablets purchased globally and 760 million tablets in use. This growth — from 56 million sold in 2011 — represents a 46% compound annual growth rate. The consumerization of IT is not a trend Forrester sees going away: By 2016, one-third of tablets will be sold directly to the business. Emerging markets will also contribute greatly to tablet adoption: Forrester believes that these markets will account for 40% of tablets sold in 2016. 

Frank Gillett writes in a blog post today that "tablets aren't the most powerful computing gadgets. But they are the most convenient." And, by 2017, we will see a very different computing landscape, with tablet adoption having had a dramatic impact on PCs. First-time computer buyers will start with tablets — not PCs. Apple will be more deeply embedded in the enterprise — and Amazon will make a splash too. 

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit


Phil LeClare
Senior PR Manager
Forrester Research

Tel. 617-613-6441



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