Media Center

You have questions; we have answers. The Media Center is the place to gain insight into our latest research, data, and analysis and connect with Forrester's PR team.

< View All Media Resources

Forrester Analyst Commentary On Amazon/Whole Foods News
June 19, 2017


Forrester published a quick take that analyzes what the Whole Foods acquisition means for Amazon and the overall retail market. Some highlights include:

  • Where online grocery fails, Whole Foods excels. Less than half of online grocery shoppers regularly buy produce online (47%) or fresh food or beverages requiring refrigeration (41%). With Whole Foods, Amazon acquires 450 stores where shoppers can pick out their produce by hand at a store synonymous with healthy, fresh food.

  • Learning from the best in retail theater. Amazon is getting private lessons from the grocer that changed the way people shop for food. Through wine tastings, samplings, and fresh items like gourmet coffee, Whole Foods succeeds in retail theater and discovery, which is missing in most brick-and-mortar retail shopping experiences.

  • Amazon becomes an engagement platform. Amazon is quickly becoming a bona fide engagement platform via touchpoints like Alexa, so this deal will increasingly lock in digital and now also physical store customers.


Click here for more information, and please contact us if you'd like a copy of this report.

 


About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Contacts

Jenna Vassallo
Sr Public Relations Specialist
Forrester Research, Inc.

Tel. 617-613-5746
jvassallo@forrester.com


CONTACT FORRESTER PR

CONNECT WITH FORRESTER

Twitter Face Book LinkedIn Youtube