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Business Technographics

Forrester Analytics Business Technographics® Business And Technology Services Survey, 2020

Surveyed Date
November 2020
Number of Respondents


Survey Topics

  • Priorities
  • Use cases of third-party services
  • Vendor selection and selection criteria
  • Vendors and strategic partnerships
  • Digital transformation
  • Budget and spending
  • Digital business maturity assessment

Survey Methodology

The Forrester Analytics Business Technographics Business And Technology Services Survey, 2020, was fielded between August and October 2020. This online survey included 2,801 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with 500 or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services as well as marketing efforts. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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