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Business Technographics Planned Survey

Forrester Analytics Business Technographics® Data And Analytics Survey, 2021

Field Date
November 2021
Expected Respondents



  • Priorities and structure
  • Customer insights
  • Insights-driven business maturity
  • Data, data management, data science, and analytics
  • AI
  • Automation
  • Cloud
  • Purchase source
  • Budget


The Forrester Analytics Business Technographics Data And Analytics Survey, 2021, was fielded in between July and September 2021. This online survey included 3,307 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with 100 or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Survey Data Available

November 2021

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Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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