Skip to main content

Save or Share this Report

Business Technographics

Forrester Analytics Business Technographics® Priorities And Journey Survey, 2021

Surveyed Date
March 2021
Number of Respondents


Survey Topics

  • Technology involvement
  • Budget questions
  • Technology breakout
  • Change in technology spending
  • Priorities and priority actions
  • IT and technology priorities
  • Industry-specific priorities
  • COVID-19
  • Purchase source
  • Purchase details
  • Impacts
  • Execution
  • Core content
  • Vehicle and content pairing
  • Vehicles by source
  • Purchase process role
  • Psychographics

Survey Methodology

The Forrester Analytics Business Technographics Priorities And Journey Survey, 2021, was fielded between November 2020 and January 2021. This online survey included 21,130 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with two or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards