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Consumer Technographics Planned Survey

Forrester Analytics Consumer Technographics® Asia Pacific Financial Services Survey, 2021

Field Date
June 2021
Expected Respondents



  • General finance
  • Mobile finance
  • Banking
  • Banking activities by channel
  • Digital-only bank
  • Credit card
  • Mortgage/loans
  • Money management
  • Insurance
  • Investments
  • Automated investment managers
  • Switching and opening new accounts
  • Superannuation
  • Trust segment
  • Corporate social responsibility (CSR)
  • Brand communication
  • Retail


The Forrester Analytics Consumer Technographics® Asia Pacific Financial Services Survey, 2021, was fielded from April through May 2021. This online survey included 2,203 respondents in Australia; 2,577 respondents in metro China; 1,105 respondents in Hong Kong; 2,267 respondents in metro India; 1,120 respondents in Indonesia; 1,150 respondents in Malaysia; 1,179 respondents in Mexico; and 1,130 respondents in Singapore between the ages of 18 and 84.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The data from metro China was also weighted by income level in tier 1 and 2 cities. The data from metro India was weighted by socioeconomic classification, representing groups A, B, and C, as well as tier 1, 2, and 3 cities. The survey sample size, when weighted, was 12,731. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester.

Survey Data Available

June 2021

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