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Consumer Technographics

Forrester Analytics Consumer Technographics® Retail Consumer Buyer Journey Survey, 2021

Surveyed Date
March 2021
Number of Respondents
9,358

Description

SURVEY TOPICS

  • Clothing and footwear
  • Cosmetics and beauty products
  • Furniture and home improvement
  • Over-the-counter products
  • Baby products
  • Toys and games
  • Pet products
  • Large appliances
  • Beverages
  • Groceries
  • Auto

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics Retail Consumer Buyer Journey Survey, 2021, was fielded from December 2020 through February 2021. This online survey included 9,358 respondents in the US between the ages of 18 and 88.

Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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