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Consumer Technographics

Forrester Analytics Consumer Technographics® Retail Consumer Buyer Journey Survey, 2021

Surveyed Date
March 2021
Number of Respondents



  • Clothing and footwear
  • Cosmetics and beauty products
  • Furniture and home improvement
  • Over-the-counter products
  • Baby products
  • Toys and games
  • Pet products
  • Large appliances
  • Beverages
  • Groceries
  • Auto


The Forrester Analytics Consumer Technographics Retail Consumer Buyer Journey Survey, 2021, was fielded from December 2020 through February 2021. This online survey included 9,323 respondents in the UK and 9,204 respondents in France between the age of 16 and 84.

Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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