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Consumer Technographics Planned Survey

Forrester Analytics Consumer Technographics® Retail Recontact Survey, 2021

Field Date
August 2021
Expected Respondents
16,230

Description

SURVEY TOPICS

  • General shopping behaviors
  • Online shopping
  • Mobile shopping
  • Delivery and fulfillment
  • Returns
  • Shopping attitudes
  • Personalization
  • Specialty shopping
  • Online grocery shopping
  • On-demand food delivery
  • Online marketplaces

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics Retail Recontact Survey, 2021, was fielded from April to June 2021. This online survey included 4,757 respondents in the US, 2,543 respondents in metropolitan China, 2,584 respondents in metropolitan India, and 1,069 respondents in Australia between the ages of 18 and 84. It also included 2,678 respondents in the UK and 2,619 respondents in France between the ages of 16 and 84. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults had been surveyed; plus or minus 1.9% of what they would be if the entire population of, UK, French, or metropolitan Chinese online adults had been surveyed; plus or minus 2.0% of what they would be if the entire population of metropolitan Indian online adults had been surveyed; and plus or minus 3.0% of what they would be if the entire population of Australian online adults had been surveyed.

In North America, Forrester weighted the data by age, gender, income, and region to demographically represent the US online adult population. The survey sample size, when weighted, was 4,757 in the US. In Europe, Forrester weighted the data by age and gender to demographically represent the UK and French online adult populations. The survey sample size, when weighted, was 2,675 in the UK and 2,616 in France. In Asia Pacific, Forrester weighted the data by age, gender, income, and region to demographically represent the metropolitan Chinese, metropolitan Indian, and Australian online adult populations. The survey sample size, when weighted, was 2,532 in metropolitan China, 2,581 in metropolitan India, and 1,069 in Australia. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Survey Data Available

August 2021

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Interactive Dashboards

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