Skip to main content

Save or Share this Report

Consumer Technographics

Forrester Analytics Consumer Technographics® Technology, Media, And Telecom Recontact Survey, 2021

Surveyed Date
July 2021
Number of Respondents
16,441

Description

SURVEY TOPICS

  • Wearables
  • TVs
  • Computers
  • Smartphones
  • Plans and purchase
  • Security
  • Telecom services
  • Loyalty and switching services
  • Over-the-top services
  • Virtual assistants and smart speakers

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics Technology, Media, And Telecom Recontact Survey, 2021, was fielded from April to June 2021. This online survey included 4,753 respondents in the US, 2,642 respondents in metropolitan China, 2,526 respondents in metropolitan India, and 1,065 respondents in Australia between the ages of 18 and 84. It also included 2,776 respondents in the UK and 2,679 respondents in France between the ages of 16 and 84. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults had been surveyed; plus or minus 1.9% of what they would be if the entire population of UK, French, or metropolitan Chinese online adults had been surveyed; plus or minus 2.0% of what they would be if the entire population of metropolitan Indian online adults had been surveyed; and plus or minus 3.0% of what they would be if the entire population of Australian online adults had been surveyed.

In North America, Forrester weighted the data by age, gender, income, and region to demographically represent the US online adult population. The survey sample size, when weighted, was 4,753 in the US. In Europe, Forrester weighted the data by age and gender to demographically represent the UK and French online adult populations. The survey sample size, when weighted, was 2,773 in the UK and 2,676 in France. In Asia Pacific, Forrester weighted the data by age, gender, income, and region to demographically represent the metropolitan Chinese, metropolitan Indian, and Australian online adult populations. The survey sample size, when weighted, was 2,634 in metropolitan China, 2,525 in metropolitan India, and 1,055 in Australia. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards