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Consumer Technographics

Forrester Analytics Consumer Technographics® US Youth Survey, 2021

Surveyed Date
November 2021
Number of Respondents
4,602

Description

SURVEY TOPICS

  • Device adoption and attitudes
  • Online topics and websites
  • Consumer technology
  • Media and advertising
  • Social media
  • Social commerce
  • Retail
  • Spend and payments
  • Health, wellness, and lifestyle
  • Finance
  • Video and TV
  • Gaming

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics US Youth Survey, 2021, was fielded from August through September 2021. This online survey included 4,602 respondents in the US between the ages of 12 and 17. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online youth had been surveyed.

The data was weighted by age, gender, income, region, and broadband adoption to demographically represent the US online youth population. The survey sample size, when weighted, was 4,602. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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