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Forrester Data: 64K Consumers Share Insights On Tech Adoption
June 28, 2017

Forrester released its annual state of consumers and technology data today, which examines how US consumers’ attitudes and purchasing behaviors have changed with the introduction of new technologies.

The data is sorted demographically and points to emerging trends across categories like streaming, artificial intelligence, and alternative payments. Here are a few interesting points:

  • Younger demos are ditching cable for streaming. Ninety-four percent of 18- to 29-year-olds watch some form of online TV, making them the only demographic to prefer online streaming to offline.

  • The most experimental demo spends more. Thirty- to 39-year-olds were identified as the prime target for marketers, spending the most ($840) in online purchases over the last three months.

  • Alternative payments are adopted across demos. Fifty-six percent of online adults have adopted alternative payments like PayPal in the last three months. Despite wider adoption across younger demographics, older demographics are still spending more online.

  • Apple Pay is still lagging. Although iOS is the most popular operating system for 18- to 29-year-olds, Apple Pay has fallen behind in almost every demographic.

Click here for more information, and please contact us if you'd like a copy of this report.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Jenna Vassallo
Marketing Manager
Forrester Research, Inc.

Tel. 617-613-5746



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