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Forrester Examines Top Technologies By Maturity For Digital Business
February 21, 2018

Forrester today released research examining the current state of digital business and the maturity of technologies relevant for business growth.

The report evaluated companies across three categories: beginner firms in the early stages of their digital journey; intermediate firms already progressing toward a more fundamental business transformation; and advanced firms, which are most often using digital ecosystems to disrupt markets.

Here are some of the key findings:

  • Advanced versus beginner companies’ outlooks. While 86% of advanced companies see technology as the most important driver of business strategy, less than half of beginners think tech will affect their business strategy to the same extent.

  • Technologies leading in maturity. Web, mobile, cloud, and analytics top the maturity list, suggesting that for many firms, digital strategy equates to what they do on the web and mobile.

  • Artificial intelligence/machine learning fall behind with beginner companies. While 44% of advanced companies see artificial intelligence/machine learning as critical to strategy, just 27% of beginner companies take the same view.

  • Security and privacy tech are firmly in the top 10 — but should be higher. In fact, privacy and security are considered critical for less than 40% of companies. Without effective security, customer trust is easily lost — and expensive to win back.

Click here for more information, and please contact us if you'd like a copy of this report.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Jenna Vassallo
Marketing Manager
Forrester Research, Inc.

Tel. 617-613-5746



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