Why Use This Forecast
2013 marked the first year in which a majority of EU-7 adults with bank accounts accessed digital banking services via a PC, tablet, or mobile phone. While tech-savvy countries like the Netherlands and Sweden reached this milestone several years ago, online and mobile banking are beginning to take hold even in the region's laggard countries, Italy and Spain. The key drivers for digital banking growth will be mobile and tablet banking. While banking on mobile phones will grow at a 19% compounded annual growth rate (CAGR) through 2018, tablet banking use will grow more than twice as fast, primarily due to increased device ownership. The forecast tracks the decline in SMS banking use over time alongside the rise of mobile website and application banking, with mobile Internet adoption and tenure driving future user growth. The report outlines trends in mobile, tablet, and online (PC or tablet) banking across the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK, with data from 2009 forecasted out to 2018.