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Forrester Unveils Data Insights Forum, Introduces The "Insights-Driven Enterprise"
November 28, 2017

Forrester today announced Data Insights Forum 2018, a new event highlighting the business transformation and growth opportunities available to businesses that can derive insights from deep pools of data. The inaugural event will take place in Orlando, Florida, on December 4-5, 2018.

The new Forum will introduce the concept of the insights-driven enterprise and Forrester's latest research on this new breed of business. Forrester predicts that insights-driven businesses will steal $1.2 billion in revenue annually from their competition by 2020. The event is the first of its kind, focusing on the powerful integration of what traditionally have been separate data sets — customer data on the one hand and internal performance data on the other — in support of business transformation and the ability to truly anticipate future customer needs.

Topics covered at the Forum will include artificial intelligence, the internet of things, and other emerging technologies — as well as guidance on how to build an insights-driven culture, what tools are needed, and which analytics will help businesses succeed in the age of the customer.

Who: C-level executives; senior leaders and directors of technology, business strategy, customer experience, and marketing; data specialists; enterprise architects; data scientists and engineers; and leaders in innovation and emerging technology.

Where: Data Insights Forum 2018
JW Marriott Orlando Grande Lakes
4040 Central Florida Pkwy, Orlando, FL 32837

When: Tuesday, December 4, and Wednesday, December 5, 2018

"As many leaders come to recognize the critical role of data in next-generation digital enterprises, questions of data analytics, data governance, and data infrastructure are moving rapidly to the center of corporate strategy," said Carlton Doty, vice president, group director at Forrester. "Attendees at Data Insights Forum 2018 will be equipped with recommended tool sets to help them expand their existing data strategy while also gaining actionable insight into ways to refine customer experience and operational processes to drive new business opportunities that only deep data analysis can deliver."

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Jenna Vassallo
Marketing Manager
Forrester Research, Inc.

Tel. 617-613-5746



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