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Forrester's Forum For Application Development & Delivery Professionals

Build Software That Powers Your Business

Thursday, October 16, 2014 - Friday, October 17, 2014Chicago, IL

Track Description

Companies must overhaul their application development and delivery processes in order to meet the ever-changing needs of their business partners in support of cross-channel customers.

Track Description

Software that powers customer engagement requires data to run, and businesses rely on insights from this data to inform strategy. Companies need to take a bigger picture view of their data needs in order to fuel applications.
  • Thursday October 16

    • 08:00 AM - 09:00 AM

      Networking Breakfast In The Solutions Showcase
    • 08:00 AM - 08:50 AM

      Breakfast Presentation With BlackBerry: Avoiding The Integration Challenge: Building A Strong Foundation For The Future Of Enterprise Mobility

      In the very near future, the greatest challenge for enterprise mobility will be managing the number of different devices and services that users will expect access to. Endpoint types are expanding beyond smartphones, tablets, and PCs to any number of different connected devices, all of which require development, security, deployment, and management capabilities to tie into your network infrastructure. Do you really want the greatest challenge to be how you’ll make all of these work together, or would you rather focus on providing value-added services? Come and find out how BlackBerry is providing solutions to today’s mobility challenges and how it will evolve with you.

    • 09:00 AM - 09:20 AM

      Welcome Remarks
    • 09:20 AM - 09:55 AM

      Software: The Future Of Your Business

      We are at an inflection point in the software development business. Software empowers your customers and drives brand success, and customer expectations raise the bar for everything you do in the digital realm. But the emerging tech stack is very different from what you have today and is architected in a different manner than what you're used to. This session will explore:

      • How mobile will change development habits for all corporate software, and how you can capitalize on this change.
      • How exposing more and more data will drive exponential innovation.
      • Why only those with flexible software strategies will survive this transformation.
    • 09:55 AM - 10:25 AM

      Commercial Intensity And Market Speed: GE Capital's New Technology Approach

      As an IT organization, GE Capital focuses on “commercial intensity” and “market speed.” Commercial intensity shifts IT from a back-office function to a core capability that delivers differentiating value to customers. There is no longer a distinction between business and IT. Market speed enables GE Capital to execute faster than its competitors — but more importantly, to deliver greater value to its customers faster. Snehal will explain the foundational components of GE Capital's approach, including:

      • Deploying private cloud technologies. 
      • Creating a culture of continuous delivery.
      • Feeding your development and delivery with continuous insights.
    • 10:25 AM - 11:10 AM

      Networking Break In The Solutions Showcase
    • 11:10 AM - 11:50 AM

      Track A

      Modern Apps

      Bringing The Physical And Digital Worlds Together With Modern Applications

      Designing and developing modern applications that integrate the digital and the physical bring a whole host of new challenges for application development teams. In this session, we’ll review these challenges and some of the tactics that teams use to deal with them, including:

      • Projecting digital experiences into physical spaces with sensors and connected products.
      • Using systems of automation to connect data from connected world devices with systems of engagement and systems of record.
      • Enriching contextual data to create operational context and improve customer engagement.
    • 11:10 AM - 11:50 AM

      Track B

      Leveraging Data For Apps

      The Unstoppable Momentum Of Hadoop

      Take notice: Hadoop will knock your socks off, if you let it. Today's sizzling-hot data management platform offers lower-cost storage than traditional systems, has open source innovation, scales well, and has opened firms' eyes again to the power and profit potential of data. Attend this session to learn:

      • Why Hadoop is a must-have data platform for large enterprises, forming the cornerstone of any flexible future data management strategy.
      • How Hadoop and advanced analytics can enable a new class of predictive, contextual applications.
      • How Hadoop commercial vendors such as Cloudera, Hortonworks, MapR, and others stack up.
    • 11:50 AM - 12:00 PM

    • 12:00 PM - 12:30 PM

      Guest Executive Forum With Rally Software: Business Agility: The Catalyst For Customer Value

      Business agility is the foundation for delivering value fast and creating competitive advantage through innovation. In this session, Ben Buxton will discuss how business and engineering leaders can implement practices to achieve agility within their organizations. With experience leading multiple large-scale transformations, Ben will address key issues, such as:

      • Why building a strong foundation at the team level is key to agility.
      • How to achieve alignment between product strategy and executives while coordinating dependencies and managing risk.
      • How to blend economic decision-making with the quarterly planning and steering process.
      • How to leverage Lean and Agile methodologies to become a responsive and adaptive business.  
    • 12:30 PM - 01:30 PM

      Lunch In The Solutions Showcase
    • 01:30 PM - 02:10 PM

      Track A

      Modern Apps

      Delivering The Best Of Both Worlds: Software Speed And Quality

      To be a digital business disruptor, your secret weapon to gain more speed will be a formidable continuous delivery capability with quality built in. But for continuous delivery to be real, you'll have to change your testing practices to be more agile and continuous, or you will fail miserably in your mission. In this session, you will learn: 

      • What your new testing strategy needs to be in terms of process, people, and technology.
      • How to build high quality and high speed into every step of the delivery process.
      • How to align your testing practices to be agile without making it an end in itself.
    • 01:30 PM - 02:10 PM

      Track B

      Leveraging Data For Apps

      Systems Of Insight: How Big Data Will Power Applications

      Companies have at their disposal a variety of tools — enterprise data warehouses, data management platforms, Hadoop — to help manage the data that can provide context for customer-facing applications. But leveraging and harnessing this data is easier said than done. Companies need to give attention to their systems of insights strategy in order to meet customer demands. Join this forward-thinking session to find out:

      • Why companies need to strategize around a big data platform.
      • What the components of a big data platform look like and how they fit together.
      • How your culture and competency will determine the success — or failure — of your systems of insight.
    • 02:10 PM - 02:20 PM

    • 02:20 PM - 03:00 PM

      Track A

      Modern Apps

      Vendor Throwdown: Digital Experience Platform Providers

      The ecosystem available to support digital, contextual customer experiences is expanding and fragmenting. Application development and delivery professionals must take charge to help implement and manage these solutions. But the various content, commerce, and marketing vendors in this space have distinct points of view. Join this fast-paced session where industry experts from three vendors will answer questions from the moderator and the audience. Topics covered in this session will include:

      • Should companies source best-of-breed or all-in-one solutions?
      • Where should the data driving contextual experiences live?
      • What are the biggest integration challenges, and how should companies overcome them?
      • How are vendors strategizing to prevent these solutions from becoming the second coming of enterprise content management?

      Elizabeth Torrie, Vice President, Strategic Engagement, Sitecore
      Suresh Vittal, Vice President, Product Marketing & Strategy, Adobe Marketing Cloud
      Tom Wentworth, CMO, Acquia

    • 02:20 PM - 03:00 PM

      Track B

      Leveraging Data For Apps

      The User-Driven Agile BI Framework

      Business intelligence (BI), analytics, and big data are at the top of everyone's agenda. But only a small percentage of organizations convert data in time to leverage it for better insight and decisions. This session will help AD&D pros deconstruct the inherent conflict between business and technology roles and how they must be better aligned in order to win, serve, and retain customers. In this session, you will learn:

      • How business agility is key to succeeding and even surviving in the age of the customer.
      • Why agile BI, analytics, and big data are some of the top success factors in improving business agility.
      • About an action plan to deliver better BI by leveraging the key components of Forrester's Agile BI framework and best practices.
    • 03:00 PM - 03:40 PM

      Networking Break In The Solutions Showcase
    • 03:40 PM - 04:20 PM

      How McDonald's Plans To Leverage Its New Digital Platform To Revolutionize Customer Experiences

      McDonald's is building a digital engagement platform to broaden its customer reach and to serve the needs of more than 70 million daily customers. This platform will transform how its customers interface with McDonald's across digital channels — including mobile — and provide the technology foundation for growing its digital commerce business. Join this session to hear about:

      • How McDonald's has embraced a new wave of software and technology platforms and is breaking the traditional stack in order to improve customer experiences.
      • The architecture and technology issues the company addressed in order to build a highly performant, scalable, and reliable platform.
      • The lessons McDonald's has learned so far, how it has resolved key risks, and other platform engineering disciplines it has considered.
    • 04:20 PM - 05:00 PM

      Forrester Panel: Stump The Analysts

      In this interactive session, Forrester analysts will take your questions about application delivery in the age of the customer. Bring your toughest questions and situations. Topics covered in this session will include:

      • People, practices, and organizations.
      • Mobile and multichannel application development.
      • Application strategies.
      • Leveraging customer insights.
    • 05:00 PM - 05:10 PM

      Day One Closing Remarks
    • 05:10 PM - 06:40 PM

      Networking Drinks Reception In The Solutions Showcase
  • Friday October 17

    • 08:00 AM - 09:00 AM

      Networking Breakfast In The Solutions Showcase
    • 09:00 AM - 09:10 AM

      Welcome Back
    • 09:10 AM - 09:40 AM

      What Drives A Great Customer Experience

      According to the latest data from Forrester’s 2014 Customer Experience Index (CXi) research, truly awful customer experiences are on the decline. But truly great experiences are still rare. What’s holding companies back? This session will help you answer that question by exploring:

      • The link between customer experience and customer loyalty.
      • The drivers of a top quality customer experience.
      • What technology professionals can do to help the business deliver on what matters most to customers.

    • 09:40 AM - 10:10 AM

      Engineering The Machine: MasterCard's Journey To DevOps Maturity

      To meet ever-increasing customer demands, companies must constantly innovate to implement new products and solutions and scale quickly. To support more agile and higher-quality service delivery, MasterCard has made the DevOps method a priority, empowering technology team members to make the transition from "being the machine" to "engineering the machine." Join this session to hear how MasterCard:

      • Has expanded from continuous integration to continuous delivery for both applications and infrastructure.
      • Uses a private cloud to address self-service development and testing needs while also providing a training environment and proving ground for deployment automation.
      • Has moved separation of duties upstream from in-place manual operations to controlled and audited development and integration of "infrastructure as code."
      • Has effected fundamental cultural change and skills acquisition and development through targeted initiatives.
    • 10:10 AM - 10:40 AM

      Unleash Your Digital Business With Continuous Application Delivery

      Rapid innovation is imploding business models and changing the competitive landscape with breathtaking, and sometimes heartbreaking, speed. The engine of this disruption? The ability to deliver a continuous stream of innovative application capabilities that reach customers where they live and work. In this session, you'll learn the key to mastering this new business model by exploring:

      • The eight tenets of faster application delivery.
      • A road map for improving the speed, quality, and effectiveness of application delivery.
      • How organizations are using this capability to win customers and disrupt their competitors.
    • 10:40 AM - 11:20 AM

      Networking Break In The Solutions Showcase
    • 11:20 AM - 12:00 PM

      Track A

      Modern Apps

      How To Create Killer APIs (Even If Business Stakeholders Don't Understand)

      With strong executive buy-in, many technology organizations are creating new ecosystems, more compelling products, and greater customer value. Technology organizations deliver great business value these days via application programming interfaces (APIs). But some businesspeople don’t get APIs. But this can’t stop AD&D leaders from moving their organizations closer to API value and the API economy. It requires a strong business-driven ethos and an understanding of how to fulfill today’s business priorities while evolving toward tomorrow. API design is a critical foundation, as is a keen insight into business ecosystems. In this session, you will learn:

      • How an organization’s API strategy is intertwined with its business strategy, and the variety of ways that APIs deliver business value.
      • How good API design now opens up a wide range of future possibilities.
      • How to craft an API strategy for both today and the long haul and, if necessary, doing so “under the radar.”
    • 11:20 AM - 12:00 PM

      Track B

      Leveraging Data For Apps

      The New Streaming Data Surge: Leveraging Perishable Assets In Your Applications

      Over the past few years, "big data" has been a byword for how to enhance customer understanding and engagement through data warehouses and sleepy batch processing. But those who want to deliver real business advantage realize they need to build applications that leverage not only big data but also sensors, streaming analytics, and predictive models. The solutions built from these components enable companies to serve customers, contextually and in real-time, and they’re doing it today. Join this session to learn:

      • How the confluence of sensors, streaming data, and predictive applications powers business optimization and customer success.
      • Why the merging of data-in-motion with data-at-rest is significant.
      • How to help your business partners understand the potential of streaming data applications for both customers and employees.

    • 12:00 PM - 12:10 PM

    • 12:10 PM - 12:50 PM

      Track A

      Modern Apps

      Accelerating App Development And Delivery Through Stronger Business Partnerships

      You've heard where app development and delivery is going, but how will you tackle difficult cultural and process changes and help your stakeholders realize the business value that new practices can deliver? Join your AD&D peers for a facilitated discussion modeled on the Forrester Leadership Boards' unique approach to peer learning. Some questions we'll explore together in a guided conversation:

      • What stories of business-model disruption have helped your peers educate stakeholders on the business implications of Lean and Agile practices?
      • How have others employed common language to clearly explain what you’ll deliver, when you’ll deliver it, and how much it will cost?
      • Which strategies to cultural change have your fellow application development and delivery leaders used successfully (or unsuccessfully)?
    • 12:10 PM - 12:50 PM

      Track B

      Leveraging Data For Apps

      Case Study: Digital Business Design Improves Efficiency And Insight

      During this session, Forrester consulting expert Len Couture and a Forrester analyst will present the challenges that AD&D leaders face as they journey through the digital transformation based on the real-life example of a leading financial institution. Learn from the case study of a leading global company that worked with us to undergo this transformation journey to provide competitive advantage for its evolving business model. Key questions this session will answer:

      • What are the best practices for prioritizing digital investments?
      • What business, financial, operational, architectural, and security challenges must AD&D leaders overcome in this transformation? 
      • How do the new IT, application, operational, and business architectures interact to provide competitive advantage?
    • 12:50 PM - 01:50 PM

      Lunch In The Solutions Showcase
    • 01:50 PM - 02:30 PM

      Track A

      Modern Apps

      Mobile Web's New Delivery Tier

      Mobile connections are slower and less reliable than wired broadband, and mobile users are less patient. Those difficulties cannot be placated with traditional delivery capabilities. Companies need to build a new discrete delivery tier for mobile context that can sequence web page assets, compress fat code and images, consolidate server requests, and modulate streaming assets. Join this session to learn:

      • How mobile connections and increasing site complexity impair web performance.
      • The contextual delivery techniques that should be layered on top of traditional delivery tactics.
      • The three categories of build-versus-buy options: do-it-yourself with open source and freemium; build with proprietary components; and turnkey cloud/SaaS solutions.
      • How to tie web SLAs to business KPIs and focus on the right user experience targets when overcoming mobile hurdles.

    • 01:50 PM - 02:30 PM

      Track B

      Leveraging Data For Apps

      Poster Session: The Forrester Wave™

      Software purchasing decisions are more critical than ever, and navigating the vendor landscape is often difficult. The Forrester Wave is Forrester's evaluation of vendors in which we expose both the criteria that we use to grade the vendor offerings and how we score and weight those criteria. Forrester Wave evaluations are driven by our analysis of data collected from the marketplace and the experience of our analysts. This informal poster session will feature a number of the newest Forrester Waves at different stations, and attendees will have the opportunity to have one-to-one conversations with the analysts, collaborate with peers, and make sense of these technology markets. Forrester Waves featured in this session will include:

      • Big Data Streaming Analytics Platforms, Q3 2014 — Rowan Curran.
      • Agile Business Intelligence Platforms, Q3 2014 — Boris Evelson.
      • Big Data Hadoop Solutions, Q1 2014 — Mike Gualtieri.
      • Digital Experience Delivery Platforms, Q3 2014 — Anjali Yakkundi.
      • Enterprise Business Solution Intelligence Platforms, Q4 2013 - Boris Evelson.