Forrester's Forum For Technology Management Leaders

Unleash Your Digital Business

Monday, May 5, 2014 - Tuesday, May 6, 2014Orlando, FL

Track Description

Lead Digital Transformation For CIOs: Turning your firm into a digital business requires wholesale change. What do digital businesses look like? Which key leadership, governance, and organizational issues must be tackled to make the transformation?

Track Description

Define Agile Digital Strategies For Enterprise Architecture Professionals: Setting the right digital strategy and architecture ensures ongoing agility and customer engagement. How do you build links between digital experience and enterprise architecture?

Track Description

Develop Digital Solutions For Application Development & Delivery and Enterprise Architecture Professionals: The digital solutions you design and develop can make or break key customer touchpoints. Which emerging technologies and development approaches can boost your firm's digital experience?

Track Description

Source Digital Services For Sourcing & Vendor Mangement Professionals: Adopting the right sourcing strategy can help you move to digital in record time. How can you navigate the risks and dynamics of an ecosystem of new digital partners?

Track Description

Manage And Secure Digital Assets For Infrastructure & Operations and Security & Risk Professionals: Enabling open and engaging digital experiences while properly managing and securing your digital infrastructure and data is the ultimate balancing act. Explore new approaches that challenge the infrastructure and security status quo.
  • Monday May 05

    • 07:30 AM - 08:30 AM

      Registration And Refreshments In The Solutions Showcase
    • 07:30 AM - 08:20 AM

      Breakfast Presentation With MexicoIT: Accelerating IT And Business Agility Through Nearshore

      IT organizations are constantly evolving their service delivery models in order to enable business agility through nimble yet powerful service delivery structures. Karl Rottmann, Director, IT Development, Enterprise Applications for Broadcom, will provide insights into Broadcom’s sourcing challenges and how a global delivery model, reinforced with a nearshore component, has enabled the company to accelerate IT results and increase business agility. Broadcom, a Fortune 500 company, is a global leader and innovator in semiconductor solutions for wired and wireless communications.

       

    • 08:30 AM - 08:45 AM

      Unleash Your Digital Business: Opening Remarks
    • 08:45 AM - 09:15 AM

      Making The Mobile Mind Shift

      Your customers and employees now expect to get what they want in their immediate context and moments of need. To deliver on this promise, your digital business must transform its platforms, processes, and people. Based on The Mobile Mind Shift, our soon-to-be-published book, we show how you can:

      • Understand the impact of the mobile mind shift.
      • Engineer your digital business for mobile moments.
      • Master new systems of engagement.
    • 09:15 AM - 09:45 AM

      Mastering A New Digital Reality

      A digital revolution is underway, opening up new channels, new product ideas, and new delivery models. To compete, you must harness an emerging digital reality to create new sources of customer value in real time. In this session, you’ll start down the path to mastering your new digital reality by exploring:

      • Leading companies that are already transforming into a digital business.
      • The dimensions of digital business that will have an impact on your path forward.
      • Key strategies that will catalyze your digital transformation.
    • 09:45 AM - 10:15 AM

      Premier Sponsor Keynote With Box: User-Centric IT: The Future Of Tech

      We're moving toward a new era where your competitive advantage comes from connecting the right people with the right information at the right time. In today's post-PC era, people are more mobile and social, which is driving businesses to be more connected and collaborative. Hear more about how:

      • Organizations are leveraging the next-generation IT stack to power their business processes and new ways of working.
      • User-centric IT is the new way of thinking, where the user is put first and people, information, and knowledge are connected in real time.
      • Box and Box customer Florida Virtual School are taking advantage of cloud-based technologies to transform their business.
    • 10:15 AM - 11:00 AM

      Morning Networking Break In The Solutions Showcase Sponsored By Rimini Street
    • 11:00 AM - 11:30 AM

      Data: An Asset For Customer Growth

      Increase your value proposition and create “stickiness” by giving key customers access to data and analytics to help them drive down their costs, improve financial and supply chain performance, benchmark themselves against peers, and select new locations. In this session, attendees will learn how GE Capital is:

      • Using data to improve its value proposition, differentiate itself, and deepen customer relationships.
      • Solving its customers’ pain points to help them grow.
      • Sharing meaningful data with customers.
    • 11:30 AM - 12:00 PM

      Connecting The Guest Journey Through Mobile

      Whether booking a hotel stay, planning before a stay, arriving in a market, or managing a stay at a property, guests use their mobile devices as constant travel companions throughout all stages of their journey — and InterContinental Hotels Group (IHG), the parent company of such iconic brands as Holiday Inn, InterContinental, and Crowne Plaza, recognizes this. In this session, attendees will learn how IHG is:

      • Focusing on guests’ travel cycles and how they use mobile devices at each stage.
      • Tackling the underlying platform challenges of staying connected with its customers at every step.
      • Innovating to address the needs of the modern-day traveler.
    • 12:00 PM - 01:00 PM

      Lunch And Dessert In The Solutions Showcase
    • 01:00 PM - 01:40 PM

      Track A

      Lead Digital Transformation

      Embrace Software As Your Brand

      More than ever, software either enriches or degrades your brand. It is time for companies to acknowledge the crucial role of software in their business and elevate it from an IT-led application development group to a business-led product development function. Key concepts:

      • Differentiate your brand with software-based tools and services.
      • Learn how companies can transform into nimble software product companies.
      • Understand the skill set and profile needed for staff for this new software engineering group.
    • 01:00 PM - 01:40 PM

      Track B

      Define Agile Digital Strategies

      Master Strategic Portfolio Planning

      Many forces conspire against turning strategic plans into results. The age of the customer amplifies the need for strategy and the insight to alter strategy when market forces dictate change. Learn Forrester’s framework for agile strategic planning around portfolios of projects, services, and tech assets, including how to:

      • Build speed and flexibility into the strategic planning process.
      • Integrate strategy, architecture, demand management, and execution for greater agility.
      • Create feedback processes that bring greater visibility.
    • 01:00 PM - 01:40 PM

      Track C

      Develop Digital Solutions

      Understand Digital Customer Experience Technologies

      Firms face an expanding ecosystem of technology that supports digital customer experiences, and they are falling behind on making innovative use of the technologies that support contextual delivery and optimization. This session will help technology management professionals understand the solutions, vendors, and strategic partners that support digital experiences. Included:

      • An overview of technologies to support digital customer experiences.
      • The five technologies that will gain in importance and investment in the next 12 to 24 months.
      • How to adjust your road map in light of this evolving ecosystem.
    • 01:00 PM - 01:40 PM

      Track D

      Source Digital Services

      Navigating the Fast-Moving Landscape Of Digital Implementation Partners

      To run a digital business, you need great partners. These include traditional technology services partners — as well as a new set of upstarts and digital services “challengers” that provide and integrate mobile, social, and cloud functionality. This overview of the evolving ecosystem of digital services partners and their relevance to IT and business decision-makers will explain:

      • How digital services partners are becoming an essential part of your business technology strategy.
      • Key factors to evaluate when selecting and managing digital partners.
      • The emerging models for purchasing digital capabilities.
    • 01:00 PM - 01:40 PM

      Track E

      Manage And Secure Digital Assets

      Your Transition To Managing And Securing Digital Assets

      Infrastructure, operations, and security teams face significant changes in how to manage and secure the digital assets leveraged by your business and critical to your company’s strategy. Big changes are required around people, processes, and technology. Learn how to:

      • Industrialize their I&O organization for greater agility.
      • Adapt their I&O management strategies for security and adoptability.
      • Continually improve to meet the evolving digital strategies of the business.
    • 01:40 PM - 01:45 PM

      Intermission
    • 01:45 PM - 02:25 PM

      Track A

      Lead Digital Transformation

      How To Fund Your Business Transformation

      Nearly all business transformations today are technology-dependent. Technology management leaders are in a unique position to work across business silos to influence, contribute to, and drive business transformations. To do this well, you need to understand the mechanisms for financing and funding these initiatives to drive growth and revenue. You need to know how to:

      • Build business cases that focus on outcomes to drive future tech investments.
      • Navigate funding models to align investments with strategy.
      • Bring an options mindset to your digital transformation efforts.
    • 01:45 PM - 02:25 PM

      Track B

      Define Agile Digital Strategies

      Design Systems Of Engagement

      The age of the customer requires firms to shift their technology investment to systems of engagement that serve customers, partners, and front-line staff. This session describes the architecture of systems of engagement from both technology and business functionality viewpoints. The critical steps include:

      • Decide what business functionality should be in your systems of engagement.
      • Design the four-tier technology architecture.
      • Connect systems of engagement to systems of record.
    • 01:45 PM - 02:25 PM

      Track C

      Develop Digital Solutions

      Reverse-Engineer A Great Customer Experience

      Go “behind the screen” with two technology management leaders as they share how they built their compelling digital solutions. This will be an interactive discussion of the critical success factors underpinning customer-centric solutions, including:

      • What it takes to develop best-in-class engaging and immersive solutions.
      • New ideas to create a human-centered approach to designing meaningful digital experiences.
      • The lessons these leaders wish they had learned earlier.
    • 01:45 PM - 02:25 PM

      Track D

      Source Digital Services

      License For User Engagement

      Front-office business initiatives involving mobility and analytics present serious challenges for software sourcing decision-makers. Software publishers are updating their selling and pricing strategies, which impacts your sourcing and license management. This session will describe the challenges presented by the new software landscape and how to address these challenges with strategic sourcing, including:

      • The impact of user engagement on software licensing.
      • How to address the significant risks arising from changing software usage.
      • Negotiation tips when sourcing user engagement projects, whether from large or small providers.
    • 01:45 PM - 02:25 PM

      Track E

      Manage And Secure Digital Assets

      Shifting Your Infrastructure Into The Cloud

      Speed, agility, and cost are all forcing I&O organizations to rethink their infrastructure strategies. Do you know what your customers want? Customers are demanding new ways to deliver applications, data, and services — and it's not on yesterday’s technology infrastructure. Instead, learn:

      • How effective cloud leaders deliver services and what you can learn.
      • How to use blueprints and automation to deliver cloud services to your customers.
      • How to build a business case for private, public and hybrid cloud infrastructure.
    • 02:25 PM - 02:35 PM

      Intermission
    • 02:35 PM - 03:05 PM

      Platinum Sponsor Keynote With Brasil IT+: Brazilian Expertise In IT

      How can you maximize your business opportunities with Brazil's leading IT market software and service companies? Where should you start? This session will cover:

      • How ICT services offer a global competitive advantage.
      • The opportunities and challenges for Brazil's ICT sector.
    • 02:35 PM - 03:05 PM

      Platinum Sponsor Keynote With WSO2: The Evolution Of A Connected Business

      What is a “connected business”? It’s a business where all parts of the value chain can interact digitally. Do you have a connected business? Do you have the foundation to build one? In this session, find out how to create a connected business. Learn how APIs, cloud, and mobile can create and enhance new business models. This session will cover:

      • The importance of APIs to your organization.
      • How cloud development can be transformative.
      • How to integrate mobile and the Internet of Things to create a connected business.

      * How companies have connected their ecosystems.

    • 02:35 PM - 03:05 PM

      Platinum Sponsor Keynote With Neustar: Survival Of The Tightest: Marketing And Alignment That Builds Market Winners

      Market leaders stay top of mind without wearing out their welcome, but today they must also deliver exceptional digital experiences while protecting customer data. Market leadership is fragile and can only be strengthened by digital customer experiences that are rooted in a successful marriage of IT and marketing leaders. Unfortunately for many companies today, that alignment remains misunderstood and elusive. Citing extensive Forrester research commissioned by Neustar, Jim Rogers explains what IT needs to do to hold up its end of the alignment relationship. In this session, you will learn: 

      • How shared objectives drive world-class customer experiences.
      • How collapsing silos can mean building up a stronger, more sustainable business.
      • Which success metrics you need to use to manage alignment transformations.
    • 02:35 PM - 03:05 PM

      Platinum Sponsor Keynote With BlackBerry: Moving From MDM To EMM

      Most enterprises today have a mobile device management (MDM) strategy, and the solutions they use provide a “good enough” response to the current enterprise landscape. However, as we enter a new age of mobility, the numbers of connected devices, applications, data, and collaboration opportunities are growing exponentially. Having a future-proof mobility strategy and a secure enterprise mobility management solution that goes beyond the device is more important than ever.

    • 03:05 PM - 03:35 PM

      Afternoon Networking Break In The Solutions Showcase Sponsored By MicroPact
    • 03:35 PM - 04:15 PM

      Track A

      Lead Digital Transformation

      Navigate Your Digital C-Suite

      Turning your firm into a digital business requires wholesale change. So who will lead the transformation? Learn how firms are tapping different executives — CIOs, CMOs, CXOs, and CDOs — to get the job done. What does it take and how can you work with these leaders to navigate this change? Learn to identify:

      • The attributes of a successful digital business leader.
      • Touchpoints and interactions models within the C-suite.
      • Case studies and best practices from leaders navigating this change.
    • 03:35 PM - 04:15 PM

      Track B

      Define Agile Digital Strategies

      Architect Your Customer Experience

      Delivering an excellent customer experience — both B2C and B2B — isn't just about website and mobile app design. Customer experience permeates the intricate web of people, systems, processes, and information. Enterprise architects have a critical role to play. Paul will explain:

      • Why customer experience is rising to the top of your business’ agenda.
      • The techniques used to define customer experience strategies.
      • How to connect customer experience to business and information architecture.
    • 03:35 PM - 04:15 PM

      Track C

      Develop Digital Solutions

      Create Richer Customer Engagement Via Systems Of Automation

      Customer engagement needs context. Websites and mobile apps call upon contextual data stored in systems of record and, increasingly, available through real-time networks of sensors and control systems. These "systems of automation" connect and control physical devices and infrastructure, providing crucial information to allow richer customer interaction. Explore this new ecosystem:

      • What business outcomes are driving the adoption of systems of automation.
      • How systems of automation, engagement, and record interact.
      • The important development dimensions of systems of automation.
    • 03:35 PM - 04:15 PM

      Track D

      Source Digital Services

      Sourcing And Vendor Management Disruptors

      Sourcing and vendor management organizations are playing a valuable role in their company’s digital solutions strategy — acquiring mobile, cloud, and social tools that affect front-office business initiatives. In this session, Sourcing and vendor management professionals will share their stories of how they create and manage disruptive technologies with their technology management and business counterparts, including:

      • Best practices for managing the digital sourcing needs of IT and the business.
      • How the role of sourcing is changing with digital business needs.
      • The challenges and pitfalls associated with sourcing digital technologies.
    • 03:35 PM - 04:15 PM

      Track E

      Manage And Secure Digital Assets

      Protecting Customer Data: Your No. 1 Corporate Social Responsibility

      As digital asset adoption rises, so are concerns about data protection. Customer data needs a solid strategy for protection. This session will describe the why, what, and how in protecting your customers’ data, including:

      • How data protection in the digital world is even more important than ever.
      • What should be part of your digital asset protection strategy.
      • How to govern and continually ensure protection.
    • 04:15 PM - 04:25 PM

      Intermission
    • 04:25 PM - 04:55 PM

      Guest Executive Forum With Covisint: Wholesale Change In The Time Of Cloud

      Covisint’s Halim Cho will present the challenges that IT executives face as they journey through the IT transformation revolution. Learn from the case study of a mature 122-year-old company that is undergoing this transformation journey to provide competitive advantage for its evolving business model. Key questions this session will answer:

      • What is the new enterprise today?
      • What business, financial, operational, architectural, and security challenges must IT executives face in this transformation? How do they respond and still maintain what they have?
      • How do the new IT, application, operational, and business architectures interact to provide competitive advantage? What must they now contain?
    • 04:25 PM - 04:55 PM

      Guest Executive Forum With PGi: Your Collaboration Score Card

      You deployed the tools. You distributed the devices. The apps are being downloaded from the cloud. But do you have enterprise insights to understand the level of collaboration taking place? And can IT help drive results with business leaders by empowering teams with greater collaboration synergies to advance ideas and get work done? PGi’s VP of Solutions Engineering, Kevin Lyons, will talk about which metrics and behaviors to monitor to promote greater collaboration and productivity.

    • 04:25 PM - 04:55 PM

      Guest Executive Forum With WatchDox: Dropsmacked And Boxed In: Understanding The New Threats In Online File Sharing

      File synchronization and sharing is a hot technology category — we have called it "the hottest since social." Some risks from these services are obvious, but others include Dropbox-based malware and freemium services like Box being used to exfiltrate data. This session covers:

      • How and why these threats are effective against most defenses.
      • How to identify these threats in your own organization.
      • How proactive enterprises are taking action to mitigate their risk.
    • 04:25 PM - 04:55 PM

      Guest Executive Forum With MicroPact: Moving Past Process To Improve Innovation

      How can IT and business deliver truly useful and dynamic case management applications? We will share a recent survey of IT professionals and a customer case study that uncovered the challenges associated with traditional process-centric development approaches, and we will show how they can be overcome through a data-first approach. In this session, you will learn:

      • How to put dynamic solutions center stage.
      • The keys to providing richer interactions and better support for today’s knowledge workers.
      • How MAXIMUS accelerated performance and system change for the state of California’s Workers’ Compensation program.
    • 04:25 PM - 04:55 PM

      Guest Executive Forum With Appcelerator: Mobile And The New Experience Economy (And What It Means For IT)

      Fifteen years ago, the Harvard Business Review argued that companies, facing the commodification of almost every kind of good or service, would soon be driven to offering superior “experiences” as the only means of differentiation. Predicting the rise of an “experience economy,” the piece perfectly describes our present world — one in which users expect anytime access to elegant, easy-to-use services, all running on their device of choice.

      Appcelerator co-founder and CTO Nolan Wright investigates the traits and success criteria for IT organizations in this new economy and what companies — whether startups or enterprises — must do to win.

    • 04:55 PM - 05:00 PM

      Intermission
    • 05:00 PM - 05:40 PM

      Track A

      Lead Digital Transformation

      Forrester’s New Tech Management Balanced Scorecard

      Technology management leaders need to rethink their existing metrics, measurements, and KPIs in the age of the customer. The traditional notions of operational excellence and efficiency are table stakes, and tech leaders will be measured on their contributions to customer experience and agility. Learn how to:

      • Identify customer-centric metrics.
      • Propose a framework to communicate these metrics to business leaders.
      • Drive accountability and culture change through metrics.
    • 05:00 PM - 05:40 PM

      Track B

      Define Agile Digital Strategies

      Turn Business Drivers Into Digital Strategy

      “My business doesn’t have a strategy!” Enterprise architects and strategists who see the need for a digital strategy for their business have the challenge of translating shifting business goals and strategies into something they can work with. Important concepts:

      • The elements of a digital business strategy.
      • Where to start on digital strategy when your business’s goals aren’t clear.
      • Techniques you can use to engage, clarify, and maintain alignment.
    • 05:00 PM - 05:40 PM

      Track C

      Develop Digital Solutions

      Maximize Your Opportunities In The Data Economy

      Enterprises operate in a dynamic ecosystem that includes competitors, partners, regulators, and customers. But most organizations still drive their business with predefined, unidirectionally-shared static data. Maximizing your opportunities in the emerging data economy requires managing a dynamic flow of information, capitalizing the value in your enterprise data and in external data sources that can enhance and amplify your business capabilities. Learn how information flows within the data economy and create your own ecosystem to supercharge your business intelligence and monetize your data. 
      What attendees will learn: 

      • The evolutionary path of data aggregators and the flow of data in the data economy.
      • The varieties of data available in the data marketplace.  
      • The steps needed to take advantage of the available data sources and to monetize your data.
    • 05:00 PM - 05:40 PM

      Track D

      Source Digital Services

      Social Coding: How To Tap Developer Networks

      The image of the antisocial developer is quickly becoming a stereotype of the past — development is going social. Drawing upon best-practice research and Forrester's broad survey of developers, this session will profile emerging forms of social software development: crowdsourcing, hackathons, open source communities, and other loosely coupled means of collaboration. Gain concrete best practices to:

      • Improve the flexibility and skills of your development organization.
      • Build a development shop culture that helps find and retain talent.
      • Energize collaboration among internal developers.
    • 05:00 PM - 05:40 PM

      Track E

      Manage And Secure Digital Assets

      Know Your Enemy: Hackers Versus Executives

      In The Art of War, Sun Tzu said, “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles.” This session is designed to help information security professionals understand how hackers work and the type of sophisticated threats that cybercriminals are capable of against today’s networks. Learn:

      • What happens in real-life cyberattacks.
      • What hackers think about the state of enterprise security.
      • What security and risk professionals should do to protect themselves from attacks.
    • 05:40 PM - 07:00 PM

      Networking Drinks Reception In The Solutions Showcase
  • Tuesday May 06

    • 07:30 AM - 08:30 AM

      Registration And Refreshments In The Solutions Showcase
    • 08:30 AM - 08:40 AM

      Day Two Opening Remarks
    • 08:40 AM - 09:10 AM

      Ten Dimensions Of Business Agility

      Over the past 10 years, the Global Fortune 500 has seen more than 70% turnover in the companies on its list. Companies dropping off the list were unable to manage an accelerating pace of change. In this session, you’ll learn:

      • How top firms have boosted their economic performance by becoming more agile.
      • Which market, organization, and process dimensions of agility matter most.
      • Why channel integration, change management, and digital psychology drive sustained economic performance.
    • 09:10 AM - 09:40 AM

      Unleash Your Creative Potential

      Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types” — artists, writers, the design team. But every one of us has the potential to be creative, and in a marketplace where competitiveness is defined by innovation, the more creativity you unlock across the board, the more likely you are to succeed.  Tom Kelley, co-author of Creative Confidence, will teach you how to:

      • Tap into your creative potential at work and in your personal life.
      • Use innovation to approach and solve problems.
      • Be more productive and successful in your life and career.
    • 09:40 AM - 10:10 AM

      Premier Sponsor Keynote With PwC: Is Your Organization A Digital Performer Or Pretender?

      Digital technologies are integral to how businesses innovate, operate, and communicate. Yet only 20% of nearly 1,500 respondents to our 6th Annual Digital IQ survey claim confidence in their digital IQ. Are the rest pretending by simply creating a digital marketing wrapper for their business? Chris Curran, PwC Principal and Chief Technologist, will use Digital IQ survey findings to highlight five behaviors that strong digital performers embrace — including the role of the CEO, the importance of a strong CIO-CMO relationship, the benefits of an “outside-in” approach to innovation, as well as other key considerations for moving your company to a new IT platform to enable digital transformation.

    • 10:10 AM - 10:40 AM

      Morning Networking Break In The Solutions Showcase
    • 10:40 AM - 11:20 AM

      Track A

      Lead Digital Transformation

      Create A Healthy Customer Experience Ecosystem

      The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed, pulling on a set of complex, interdependent relationships between employees, partners, policies, processes, and technologies.  Critical steps:

      • Describe the customer experience ecosystem.
      • Identify the role of technology within the ecosystem.
      • Explore best practices for executing across the ecosystem.
    • 10:40 AM - 11:20 AM

      Track B

      Define Agile Digital Strategies

      Business-Centered Enterprise Architecture: The MasterCard Case

      In 2013, MasterCard received one of five InfoWorld/Forrester EA Awards for its innovative business-centered enterprise architecture. This methodology leverages capability maps, business services, scenarios, and value streams to connect strategy to execution and align product, technology, and regional points of view in an increasingly complex world. This case study will explain:

      • Why MasterCard saw the need for a new EA approach.
      • The key models and techniques of business-centered EA.
      • The impact on strategic planning and execution.
    • 10:40 AM - 11:20 AM

      Track C

      Develop Digital Solutions

      How Systems Of Engagement Roil The Platform Landscape

      New requirements for systems of engagement are driving changes to application delivery platforms as widely used web platforms fall short. Dynamic languages, new frameworks, and new middleware all promise the fast delivery, modern designs, openness, and constant updating that systems of engagement need. This session will cover Forrester’s recent research on these tools, including:

      • When and why platforms for systems of engagement trump conventional development approaches.
      • How your peers are using these platforms in innovative ways.
      • What the future will look like.
    • 10:40 AM - 11:20 AM

      Track D

      Source Digital Services

      Cloud Security – New Challenges for Outsourcing

      Security plays a critical role in assuring a positive customer experience. Cloud presents new challenges for sourcing and security professional alike, since you are trusting a third party with company and customer information. Compliance requirements and government surveillance programs add additional complications. You’ll learn:

      • The key security provisions to include in cloud sourcing agreements including liability and indemnification
      • Methods to address compliance and government surveillance and their impact on data privacy and security
      • An approach for clear and transparent communications between client and vendor
    • 10:40 AM - 11:20 AM

      Track E

      Manage And Secure Digital Assets

      Connect Your Digital Business To The Physical World

      In the connected world, where technologies enable objects and infrastructure to interact with monitoring, analytics, and control systems over Internet-style networks, management and security principles are different. In this session, you will learn:

      • What the connected world looks like.
      • Why you will need to manage and secure this connected world differently.
      • The framework for embedded management and security.
    • 11:20 AM - 11:30 AM

      Intermission
    • 11:30 AM - 12:10 PM

      Track A

      Lead Digital Transformation

      Executive Panel: Leading Transformation In A Digital World

      This panel will consist of CIOs in the midst of digital disruption — either disrupting or being disrupted. This session will focus on the competencies, technologies, and leadership lessons required to succeed as a CIO in these fast-changing environments. Learn how to:

      • Build a culture and discipline for institutionalizing iterative innovation.
      • Drive agility through process and technology transformation.
      • Focus technology investments on business outcomes.
    • 11:30 AM - 12:10 PM

      Track B

      Define Agile Digital Strategies

      From Mobile Silos To Mobile Enterprise Architecture

      Businesses are rushing to develop mobile apps for their customers and for their field staff. But as these initiatives proliferate, firms run the risk of the same disconnected architectures they experienced with the rise of the Web. You need to understand:

      • Mobile's impact on architecture domains.
      • What mobile means for solution architecture governance.
      • Tomorrow’s challenges that you should address today.
    • 11:30 AM - 12:10 PM

      Track C

      Develop Digital Solutions

      The Future Of Data Management

      Today, data-driven businesses can push past the expense and rigidity of past systems to create open, flexible systems that morph with the creativity of data scientists and business leaders. This new freedom introduces new questions and considerations. Technology management leaders have to rethink their data-related resources, processes, collaboration, and technology while delivering value sooner and iteratively, including:

      • How to connect your company’s data vision to an executable road map.
      • How to rethink data governance to meet the changing business data landscape.
      • How to measure their progress toward business impact.
    • 11:30 AM - 12:10 PM

      Track D

      Source Digital Services

      The New Era Of Multimodel Sourcing

      The days of “lift and shift” outsourcing are over. In the future, you need to access new application services that address the full range of your IT and business needs. You have a broad set of resource options available to you — offshore, onshore, and near-shore (among others) — but you’ll need to know which resources to use and when and how to manage them, including:

      • How the offshore outsourcing programs are evolving with the new focus on digital services.
      • Which new providers you should have on your radar.
      • How to engage with these providers.
    • 11:30 AM - 12:10 PM

      Track E

      Manage And Secure Digital Assets

      The Yin And Yang Of Mobile Management And Mobile Security

      It’s crucial to manage and secure your mobile devices and assets. Establishing management without addressing security can have a significant impact on your customers and on your business. You must understand customer behavior so that you can develop and maintain great mobile solutions. This session will cover how management and security need to coexist.

      • What are the strategies for mobile management?
      • How does security get addressed?
      • What can you do today to ensure success?
    • 12:10 PM - 12:20 PM

      Intermission
    • 12:20 PM - 12:50 PM

      Platinum Sponsor Keynote With CSC: Threat Revolution — Are You Next? Are You Prepared?

      The environment in which you operate your business is constantly changing through the modernization of apps, the evolving use of the cloud, and the acquisition of other entities. With an ever-evolving environment come ever-evolving threats. Whether your focus is security, infrastructure, or operations, threats have become more than technically sophisticated — they are operationally sophisticated. Your adversaries know your network’s vulnerabilities — do you?

      The bad guys are incessant, and you should be too through securing your business, its operations, and its customers.

      Join CSC Global Cybersecurity Vice President and General Manager Samuel Visner to learn about the state of threats, the environment, and what you can do to be prepared for the inevitable.

    • 12:20 PM - 12:50 PM

      Platinum Sponsor Keynote With Rimini Street: Transform Your IT Spend from Costly Ongoing Operations to High-Impact Digital Business Solutions

      More and more companies are benefiting from independent support as a means of rightsizing their investment in SAP and Oracle maintenance, enjoying the benefits of premium support, and funding digital initiatives that truly drive business growth. This session will help you understand:

      • How you can save up to 1.5 times your annual SAP or Oracle maintenance fees annually with independent support.
      • Why the traditional vendor support model is outdated and no longer relevant for modern IT organizations.
      • How independent support can be the key to funding new digital capabilities that will have a real impact on your business. 
    • 12:20 PM - 12:50 PM

      Platinum Sponsor Keynote With GMC Software Technology: From Legacy Systems To Systems Of Engagement In Three Easy Steps

      Today, your line-of-business partners are asking you to support communication projects across more channels, including mobile, at a speed like never before. To keep up and be effective, a CIO must respond with solutions that deliver in spite of legacy constraints. One avenue is to embrace a customer communications management (CCM) system.

      This informative session will share examples and best practices in funding, design, and integration of communication projects from insurers, banks, and other enterprises that have successfully broken free from legacy systems and found a path for communicating that is more effective than ever before.

    • 12:20 PM - 12:50 PM

      Platinum Sponsor Keynote With Blackberry: Unleashing Your Digital Business In A Mobile World

      Whether you are thinking B2B, B2E, or B2C, mobile devices are quickly becoming the lead platform for many applications and are helping drive companies into the age of digital business. For many companies, though, this brings questions like: How does mobility fit in with our current business processes? What platforms do I support and lead with? Do we build apps in-house or partner with development experts? This session will review the fundamentals of enabling mobility in your business along with key considerations for developing custom mobile applications.

    • 12:50 PM - 01:50 PM

      Lunch And Dessert In The Solutions Showcase
    • 01:50 PM - 02:30 PM

      Track A

      Lead Digital Transformation

      Master Systems Of Engagement Through The IDEA Cycle

      CIOs must reorient their technology management ecosystem to focus on systems of engagement. But what are systems of engagement? And how can you use the IDEA cycle to deploy them within your organization? Learn the key steps to systems of engagement:

      • Identify the need and context.
      • Design experiences to anticipate need.
      • Engineer platforms, processes, and people.
      • Analyze results to optimize performance and improve outcomes.
    • 01:50 PM - 02:30 PM

      Track B

      Define Agile Digital Strategies

      Develop A Digital Intelligence Strategy

      Competitive advantage is built on a company’s capabilities to better understand their customers and to turn customer insights into concrete business value. Understand how to best merge technical capabilities and business goals into a consistent customer intelligence strategy by:

      • Tapping into all data sources to learn more about your customers.
      • Understanding the business insights possible from raw customer data.
      • Integrating customer intelligence into business processes for timely and better decisions.
    • 01:50 PM - 02:30 PM

      Track C

      Develop Digital Solutions

      Developing Actionable Multichannel Digital Solutions

      Gone are the days when customers interacted with channels. A new generation of connected shoppers has emerged with expectations of transparency, increased convenience, and higher levels of engagement from their brand of choice. To meet the needs of today's shoppers, retailers are rapidly turning to digital solutions that shuttle actionable to the customer at any channel and on any device, at the moment of need. In this session, you will learn:

      • Why multichannel is now a customer imperative.
      • What digital commerce technologies are most critical to success in the age of the customer.
      • How retailers and manufacturers are mastering multichannel.
    • 01:50 PM - 02:30 PM

      Track D

      Source Digital Services

      Making Sense Of Strong Authentication Solution Sourcing

      We've all seen the breach headlines: For both employees and consumers, authentication needs to get a lot stronger if our security strategies are to be effective at all. In recent years, the authentication solution market has exploded. What's out there? How effective is it? How deployable are the solutions? In this session, get a chance to share your feedback as we prepare for a forthcoming Forrester Wave series on strong authentication, and learn:

      • What the trends and solutions are that Forrester is seeing in the strong authentication market today
      • What makes for a good authentication solution and partner
      • What questions you should be asking to ensure security strategies are effective
    • 01:50 PM - 02:30 PM

      Track E

      Manage And Secure Digital Assets

      The Customer Interaction Privacy, Risk, And Compliance Showdown

      In the digital world, privacy, risk, and compliance play critical roles as your employees connect with your customers. The topics of risk mitigation, privacy, and compliance are critical and need to be addressed. Many security teams are not prepared for the digital world. But your security team must focus on:

      • The challenges that security and risk organizations will face in the digital world.
      • How to rethink your security/customer interaction model addressing privacy, risk, and compliance.
      • Practical steps to take now.
    • 02:30 PM - 02:40 PM

      Intermission
    • 02:40 PM - 03:20 PM

      Track A

      Lead Digital Transformation

      Develop Your Digital Competencies

      The age of the customer is forcing technology management leaders to develop and drive a fundamentally different competency model that focuses on engaging, acquiring, and retaining customers. What skill sets, competencies, and cultural attributes are necessary to succeed in this new era? Discover:

      • The new skills you will need to succeed.
      • New sourcing models for acquiring skills and competencies.
      • Changes in the organizational structure necessary to operate in the future.
    • 02:40 PM - 03:20 PM

      Track B

      Define Agile Digital Strategies

      Enterprise Architecture At The Front End Of Your Business

      The age of the customer shifts the technology management focus to where your business engages with customers, partners, and employees. The value that enterprise architecture (EA) can bring is more needed than ever — but EA programs that aren't prepared for working at the front end of the business risk marginalization. We’ll explain:

      • The new opportunities and challenges that EA programs will face.
      • How to rethink the EA operating model.
      • The new skills you’ll need to succeed.
    • 02:40 PM - 03:20 PM

      Track C

      Develop Digital Solutions

      How To Master Big Data

      The data explosion is a business game-changer. Vast amounts of data make discovery, innovation, and engagement possible in ways that were unimagined just a few years ago. As a result, the performance gap between have and have-not firms will widen as the winners learn to use all relevant data no matter where and how the data is (think: location, scale, and complexity). Explore:

      • The key traits of big data thinking.
      • Case studies and patterns of big data.
      • Data management, business intelligence, and application capabilities that are designed for systems of engagement and big data.
    • 02:40 PM - 03:20 PM

      Track D

      Source Digital Services

      Stop Ignoring Vendor Risk

      Reliance on new, innovative partners and an increasingly global supply chain means your business risk is more widely distributed and mostly out of your control. Whether it's damaging product quality issues, an embarrassing privacy breach, or failure to deliver on customer service demands, your partners’ mistakes directly impact your customers' experiences and perceptions of your brand. If you rely on suppliers for any substantial aspect of your business, it's likely only a matter of time before one of their big mistakes becomes your big brand nightmare. This session will provide an overview of key third party risks and the strategies that help you protect your firm as it becomes more globally and digitally connected. It will illustrate:

      • Why managing third party risk matters more for digital businesses.
      • The importance of action plans for managing supplier risk more effectively.
      • A case study review of an exceptional third party risk program and its extraordinary outcome.
    • 02:40 PM - 03:20 PM

      Track E

      Manage And Secure Digital Assets

      Navigating Privacy Issues In Enterprise Wearable Computing

      Enterprises in retail, healthcare, financial services, government, and other verticals can craft delightful customer experiences around wearable devices. But customers must be willing to cede a some privacy — location data, behavioral data, past purchasing history, health data, etc. — in order to enjoy the benefits of those experiences. How can enterprises structure wearable privacy properly from the start.

      • What are the customer-facing use cases for wearables?
      • How can enterprises proactively address privacy in wearables?
      • How can enterprises leverage privacy policies for wearables as a differentiator?