Why Read This
Mobile analytics solutions are underutilized: Among eBusiness professionals surveyed by Forrester, only 46% had implemented a mobile analytics solution. Those with an analytics solution were most likely to use their existing web analytics provider — not surprising given the nascent stage of the mobile analytics vendor space. Web incumbents have naturally been slower to embrace a mobile mindset, while mobile-only upstarts often lack the omnichannel tracking mechanisms that enterprises demand. This report offers an overview of the mobile analytics vendor landscape and aims to help eBusiness professionals determine their requirements with the explicit goal of narrowing the list of possible vendors — not choosing one.