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ON-DEMAND WEBINAR
Four Keys To Building A Strategic Social Marketing Program
Original Broadcast Date: August 16th, 2016
Erna Alfred Liousas
Samantha Ngo
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Description
When it comes to social marketing, many brands have counted likes and retweets as measures of engagement and then called it day. But driving business value from social marketing requires more. It requires an approach that incorporates people, objectives, strategy, and technology. This webinar demonstrates how POST, a strategic approach to social marketing, elevates your social marketing efforts to gain more traction with customers and internal stakeholders.
Key takeaways:
- Understand why and how the POST process paves the way for strategic social marketing.
- Learn the benefits of social listening and how it informs social marketing efforts.
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