Speaker Biography

Francesca Nieddu

Managing Director, CRM and Sales Planning

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders



    Francesca Nieddu is currently responsible for operational marketing, sales planning, and CRM in the Retail and SME Division of the Intesa Sanpaolo Group, the largest Italian retail network. Intesa covers all customer segments from mass-market customers to mid-corporate clients. Previously, Francesca covered other positions in the same division and in Banca IMI, Intesa's investment banking unit. Before joining the Intesa Sanpaolo Group, she worked for the Capitalia Group, where she was responsible for the affluent segment within Banca di Roma; for the investment banking unit of the UniCredit Group, where she was responsible for retail product management and marketing communication; and for the Italian Stock Exchange in the Equity Derivatives Unit. Francesca has a Ph.D. in decision theory and financial mathematics from the University of Trieste, a DEA in decision theory from the Ecole Normale Superieure de Cachan in Paris, and a degree in economics from Bocconi University in Milan.