Frederic   Giron

Frederic Giron

VP, Research Director Serving CIO Professionals

In his role as research director, Fred Giron leads Forrester's China and Southeast Asia research teams. Their research on digital business examines customers' digital behaviors in Asia and the fundamental business changes needed in the age of the customer to win, serve, and retain these empowered customers. His research team advises CMOs, heads of digital, and CIOs and their teams on best practices for digital transformation, customer experience, and business innovation. Fred's personal areas of expertise and thought leadership span the domains of financial services (retail banking, insurance); digital operating models; as well as business technologies, such as cloud, the internet of things, and artificial intelligence. He is also a domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard's Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC's activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers.

Education

Frederic has a master's degree in electronics and project management from ENSEEIHT Toulouse, France.

Frederic Giron

VP, Research Director Serving CIO Professionals

In his role as research director, Fred Giron leads Forrester's China and Southeast Asia research teams. Their research on digital business examines customers' digital behaviors in Asia and the fundamental business changes needed in the age of the customer to win, serve, and retain these empowered customers. His research team advises CMOs, heads of digital, and CIOs and their teams on best practices for digital transformation, customer experience, and business innovation. Fred's personal areas of expertise and thought leadership span the domains of financial services (retail banking, insurance); digital operating models; as well as business technologies, such as cloud, the internet of things, and artificial intelligence. He is also a domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard's Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC's activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers.

Education

Frederic has a master's degree in electronics and project management from ENSEEIHT Toulouse, France.

Frederic Giron's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Transformation Goes Pragmatic

    Key Takeaways From Forrester's Singapore And Hong Kong Predictions 2019 Events

    January 14, 2019 Tom Mouhsian, Frederic Giron, Xiaofeng Wang, Achim Granzen

    Forrester's Predictions 2019 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies will face and must address in 2019. This report outlines the key takeaways from both events to help digital business leaders in Asia Pacific (AP) prepare for and lead change in 2019 and beyond.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook

    December 24, 2018Frederic Giron

    Banks need to become customer-led, insights-driven, faster, and more connected to their external ecosystem if they want to be relevant in a digital world. In this transformation journey, digital leaders will evolve their organizational structure as their banks' digital maturity advances. This report helps digital banking leaders understand what organizational model they should embrace to successfully execute their digital business strategy. This is an update of a previously published report; Forrester reviews and updates it periodically to ensure continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Experience Agencies In Asia Pacific, Q4 2018

    The Top 13 Agencies Deliver Deep But Diverse Capabilities

    November 28, 2018 Michael Barnes, Frederic Giron

    In our 23-criterion evaluation of digital experience (DX) agencies in Asia Pacific, we identified the 13 most significant ones — Accenture, Deloitte, Digitas, EPAM, EY, IBM iX, Isobar, Ogilvy, PwC, SapientRazorfish, Tata Consultancy Services (TCS), ThoughtWorks, and VML — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business strategy professionals and the application development and delivery (AD&D) teams supporting them make the right choice.

  • For Customer Experience Professionals

    REPORT: Your New CX Mandate: Be The Engine Of Growth

    Lessons Learned At Forrester's CX Singapore 2018 Summit

    October 31, 2018Frederic Giron

    Ease and effectiveness are now table stakes for customer experiences (CX). Companies must design experiences that evoke positive emotions to deepen customer loyalty and differentiate their brand. At Forrester's CX Singapore 2018 Summit, speakers shared their experiences combining a compelling CX vision with robust CX management capabilities to elicit positive emotions from customers. This report presents the key lessons learned at the summit.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Digital Experience Agencies In Asia Pacific, Q3 2018

    Forrester's Overview Of 31 Digital Experience Agencies In Asia Pacific

    July 25, 2018Frederic Giron, Michael Barnes

    You can use digital experience (DX) agencies to design, build, and manage digital customer experiences (CX). But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and industry focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a DX agency and select a provider based on heritage, focus, capabilities, and culture.

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