Gene Cao

Senior Analyst serving Customer Insights PROFESSIONALS

Gene specializes in helping Customer Insights Professionals collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, he focuses on customer analytics, digital intelligence, and enterprise listening platforms to support marketing initiatives. Previously, Gene was a senior analyst on the Sourcing & Vendor Management team, helping organizations make effective sourcing decisions in China. This included both ongoing support as well as custom research projects to help businesses solve sourcing challenges in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research, delivering consulting projects for major technology vendors. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.

Education

Gene holds dual degrees in eCommerce and communications from Peking University.

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29 results in Reports

  • Gene Cao
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 334
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 371
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Data Center Services In China

    Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

    Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

    • Downloads: 326
  • For Sourcing & Vendor Management Professionals

    Report:Driving Outsourcing Success In China

    Service Provider Strategies Need To Reflect Local Market Issues

    The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is already...

    • Downloads: 302
  • For Sourcing & Vendor Management Professionals

    Report:Outsourcing In China: Key Lessons Learned

    Multinational Corporations Are Increasingly Considering Outsourcing To Local Vendors

    Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's...

    • Downloads: 250
  • For Sourcing & Vendor Management Professionals

    Report:Asia IT Outsourcing Services Are Poised For Rapid Growth

    The outsourcing market in Asia Pacific (the ASEAN countries, Australia/New Zealand, China, India, Japan, and South Korea) continues to grow at a much faster rate than the overall IT services market....

    • Downloads: 136
  • For CIO Professionals

    Report:Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

    Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

    In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

    • Downloads: 194
  • For Sourcing & Vendor Management Professionals

    Report:Lessons Learned From Outsourcing In China: Part 2

    Local Vendors Are Ready to Be On MNCs' Radar

    This report follows up on an outsourcing services market report published in Q3 2012 that outlined key lessons for multinational corporations (MNCs) seeking to leverage outsourcing engagements in...

    • Downloads: 194
  • For Sourcing & Vendor Management Professionals

    Report:PRC IT Services Report: 2010

    This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 34
  • For Customer Insights Professionals

    Report:The Customer Analytics Market In China

    Vendors Are Racing To Respond As Adoption Grows

    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

    • Downloads: 157
  • For Sourcing & Vendor Management Professionals

    Report:Finding The Right SAP Service Provider In China

    Over the past two decades, the number of SAP customers in China has risen to more than 2,000. Many of the implementations in the first wave of SAP projects prior to 2005 failed due to a shortage of...

    • Downloads: 145
  • For Sourcing & Vendor Management Professionals

    Report:Database Appliances Are Gaining Momentum In China

    Hardware-Centric Solutions Continue To Have Strong Local Appeal

    Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

    • Downloads: 154
  • For Customer Insights Professionals

    Report:Case Study: Spring Airlines Benefits From Social Intelligence

    Lessons Learned About Using Social Intelligence To Support Business Functions

    Adoption of social intelligence and social listening is booming in China. As a pioneer of social listening in China's aviation industry, Spring Airlines successfully leveraged social intelligence...

    • Downloads: 121
  • For Sourcing & Vendor Management Professionals

    Report:China Key IT Trends 2010

    This document covers the key trends and dynamics in the China IT market prevalent in 2009, along with a preview of the top trends that will shape the domestic market in 2010 for vendor strategists....

    • Downloads: 34
  • For Customer Insights Professionals

    Report:Brief: It's Time To Overhaul Your Customer Loyalty Program

    Dated Loyalty Programs Won't Help You Retain Chinese Customers

    After years of focusing on customer acquisition, Chinese companies have gotten very good at using frequent buyer programs to recruit customers. But while these firms' customer bases are growing...

    • Downloads: 81
  • For Sourcing & Vendor Management Professionals

    Report:China's SAP Services Market Is In Flux

    Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

    The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

    • Downloads: 132
  • For CIO Professionals

    Report:Quick Take: Rackspace Aims To Deliver Great Managed Cloud Experiences In Asia Pacific

    Outside Of Core Markets, Its Managed Cloud Service Capabilities Are Limited By Its Physical Presence

    Five years ago, Rackspace made its entrance into Asia Pacific (AP) when it set up an office in Hong Kong. Since then, it has expanded into Australia, New Zealand, and India. At its analyst event on...

    • Downloads: 115
  • For Customer Insights Professionals

    Report:Brief: Apply Social Listening To The Entire Organization

    Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms

    Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to social...

    • Downloads: 68
  • For Infrastructure & Operations Professionals

    Report:China Emerging IT Services Providers Market Report

    This report provides a comprehensive background of emerging IT services market dynamics in China for vendor strategists. The IT services model in the Chinese market is gradually shifting from an...

    • Downloads: 17
  • For Customer Insights Professionals

    Report:Case Study: China CITIC Bank Uses Analytics To Boost Credit Card Profits

    Optimized Customer And Marketing Analytics Were The Key To Increasing Transaction Value And Profits

    Recent Forrester research has found that marketing and customer insights professionals in China have started using tools such as data mining, predictive analytics, and modeling. China CITIC Bank,...

    • Downloads: 89
  • For Sourcing & Vendor Management Professionals

    Report:China Cloud Storage Services Report

    The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

    • Downloads: 38
  • For Customer Insights Professionals

    Report:Brief: The State Of Digital Analytics In China

    The Adoption Of Digital Analytics Is Becoming Mainstream For Chinese Businesses Facing Digital Disruption

    China has a unique digital landscape, and the number of people using eCommerce, social, and mobile is booming. Digital transformation in China is going far beyond that of more developed markets...

    • Downloads: 75
  • For Infrastructure & Operations Professionals

    Report:Storage Market Status And Predictions Report

    This report provides unique market research on storage in China's mid-market, including the market dynamics and trends prevalent in order to enable vendor strategists to address market opportunities...

    • Downloads: 21
  • For Sourcing & Vendor Management Professionals

    Report:IT Buying Behavior Study Of Government-Related Customers: PRC

    This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

    • Downloads: 25
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Tagal Refreshed Its Sourcing Strategy To Regain Business Competence

    Improved ERP Performance And Better-Managed IT Infrastructure Strengthened Tagal's Leadership In The Steel Industry

    Tagal, a joint venture of ThyssenKrupp Steel Europe and Angang Steel in China, has focused on hot-dip galvanizing for some of the world's largest automakers since 2001. Tagal needed to improve its IT...

    • Downloads: 66