Gene Cao

Senior Analyst serving Customer Insights PROFESSIONALS

Gene specializes in helping Customer Insights Professionals collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, he focuses on customer analytics, digital intelligence, and enterprise listening platforms to support marketing initiatives. Previously, Gene was a senior analyst on the Sourcing & Vendor Management team, helping organizations make effective sourcing decisions in China. This included both ongoing support as well as custom research projects to help businesses solve sourcing challenges in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research, delivering consulting projects for major technology vendors. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.


Gene holds dual degrees in eCommerce and communications from Peking University.

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3 results in Reports

  • Gene Cao
  • Manufacturing
  • For Sourcing & Vendor Management Professionals

    Report:China Cloud Storage Services Report

    The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

    • Downloads: 38
  • For Customer Insights Professionals

    Report:Case Study: Succeed With Social Intelligence In China

    Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data

    Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...

    • Downloads: 61
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Tagal Refreshed Its Sourcing Strategy To Regain Business Competence

    Improved ERP Performance And Better-Managed IT Infrastructure Strengthened Tagal's Leadership In The Steel Industry

    Tagal, a joint venture of ThyssenKrupp Steel Europe and Angang Steel in China, has focused on hot-dip galvanizing for some of the world's largest automakers since 2001. Tagal needed to improve its IT...

    • Downloads: 75