Gene   Leganza

Gene Leganza

VP, Research Director Serving Enterprise Architecture Professionals

Gene leads a team of analysts that provides research and advisory services that address the needs of Customer Insights and Enterprise Architecture professionals. His team focuses on data management and governance strategies and technologies, as well as building and optimizing the insights-driven enterprise.

Previously, Gene was a senior analyst on the Enterprise Architecture team, focusing on information strategy and architecture with a particular concentration on the insights-driven cultures and their impact on business processes, organizational structures, and technology strategy. He continues to help clients address their information strategy needs and navigate the data management technology and services landscape.

Previous Work Experience

Gene has more than 30 years of IT experience, including enterprise architecture planning, infrastructure architecture, IT management, performance management, capacity planning, product strategy, and application development. Gene came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, he was director of infrastructure architecture and capacity planning at John Hancock Financial Services in Boston. Previously, he held senior IT positions at First Data Corporation and Fidelity Investments and development and marketing management positions at leading software firms.

He has published dozens of papers on various topics and has spoken at a variety of conferences in the US and abroad.

Education

Gene earned a B.A. in psychology and music from Wesleyan University in Middletown, Connecticut.

Gene Leganza

VP, Research Director Serving Enterprise Architecture Professionals

Gene leads a team of analysts that provides research and advisory services that address the needs of Customer Insights and Enterprise Architecture professionals. His team focuses on data management and governance strategies and technologies, as well as building and optimizing the insights-driven enterprise.

Previously, Gene was a senior analyst on the Enterprise Architecture team, focusing on information strategy and architecture with a particular concentration on the insights-driven cultures and their impact on business processes, organizational structures, and technology strategy. He continues to help clients address their information strategy needs and navigate the data management technology and services landscape.

Previous Work Experience

Gene has more than 30 years of IT experience, including enterprise architecture planning, infrastructure architecture, IT management, performance management, capacity planning, product strategy, and application development. Gene came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, he was director of infrastructure architecture and capacity planning at John Hancock Financial Services in Boston. Previously, he held senior IT positions at First Data Corporation and Fidelity Investments and development and marketing management positions at leading software firms.

He has published dozens of papers on various topics and has spoken at a variety of conferences in the US and abroad.

Education

Gene earned a B.A. in psychology and music from Wesleyan University in Middletown, Connecticut.

Gene Leganza's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

    Vision: The Insights-Driven Business Playbook

    February 28, 2020 Brandon Purcell, Srividya Sridharan, Gene Leganza

    Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation forward: leadership, people, culture, and process. These intangibles will make or break how well your data strategy and analytics efforts succeed. This report for senior data and analytics leaders highlights one core intangible: establishing and maintaining trust as a data and analytics leader to truly operationalize insights-driven principles.

  • For CIO Professionals

    REPORT: Research Overview: Data, Analytics, And Insights

    Beginner Level: Technology Practices For Insights-Driven Businesses

    January 27, 2020 Srividya Sridharan, Gene Leganza

    There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals provides a guide to and collection of Forrester's research on data, analytics, and insights, including market overviews (New Tech and Now Tech reports), vendor evaluations (Forrester Wave™ and Forrester New Wave™ reports), and Tech Tide™ reports.

  • For CIO Professionals

    REPORT: Build An Insights-Driven Business

    The Executive Overview Of The Insights-Driven Business Playbook

    December 10, 2019 Srividya Sridharan, Gene Leganza

    In today's hypercompetitive business environment, harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become an insights-driven business isn't easy. This report for executives leading data, analytics, and insights initiatives provides an overview of Forrester's framework for how to complete this journey successfully: the insights-driven business playbook. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Predictions 2020: Customer Insights

    Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

    October 30, 2019 Gene Leganza, Jennifer Belissent, PhD, Cinny Little, Maxie Schmidt-Subramanian, Jessica Liu

    Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to those insights continue to develop as firms seek more sophisticated approaches. Customer insights pros should read this report for Forrester's views on what new approaches will work and which will fail in 2020.

  • For Customer Insights Professionals

    REPORT: Here's What You Missed At Forrester's 2018 Data Strategy & Insights Forum

    The Best Advice From Data And Insights Leaders On How To Build An Insights-Driven Business

    March 20, 2019 Srividya Sridharan, Gene Leganza, Emily Miller, Elizabeth Cullen

    Being a data, analytics, and insights leader is not an easy job. Forrester's inaugural Data Strategy & Insights Forum brought business and technology leaders together to share best practices and the lessons learned along their data journeys to drive business transformation. This brief provides a snapshot of the event's highlights and takeaways.

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