George   Lawrie

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Future Of Department Stores: AD&D Imperatives

    The Crucial Role Of AD&D Pros To Help Department Stores Thrive In The Age Of The Customer

    March 4, 2019George Lawrie

    All retailers are trying to navigate the gap between profits, dividends, and technology-mediated relevance to customers. But department stores face special challenges — and a seemingly intractable paradox as sales move online. This research distils expert opinion on the options department stores have for thriving and surviving, the capabilities that will bolster their chances of success, and the tools application development and delivery (AD&D) teams must either build or buy to prosper.

  • For Application Development & Delivery Professionals

    REPORT: Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook

    January 24, 2019George Lawrie, Liz Herbert

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to application deployment — a necessity for digital business. SaaS is a major component of any digital transformation project, prevalent in most application portfolios and growing rapidly. Now, application development and delivery (AD&D) leaders face a new wave of questions about the cost and complexity of SaaS and about the right way to govern fragmented solution portfolios. This report discusses five essential elements of SaaS governance to maximize business results.

  • For Application Development & Delivery Professionals

    REPORT: Ten Key Strategies For Pivoting Enterprise Applications To SaaS

    Strategy: The SaaS Transformation Playbook

    December 20, 2018George Lawrie

    Using a software-as-a-service (SaaS) model, enterprises can focus on business outcomes instead of working around technology limitations. SaaS clients enjoy faster, more flexible deployment and more frequent automatic updates to accelerate the pace of innovation. SaaS standardization streamlines R&D and unlocks new collaboration and sharing potential. This report provides applications development and delivery (AD&D) professionals with actionable advice for putting SaaS at the center of their strategy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Product Information Distribution Services (PIDS), Q4 2018

    Forrester's Overview Of 23 Product Information Distribution Service Providers

    December 18, 2018 Bruce Eppinger, George Lawrie

    You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a product information distribution service provider and select vendors based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    November 7, 2018 Fiona Swerdlow, Sucharita Kodali, George Lawrie, Brendan Miller, Brendan Witcher

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of online marketplaces.

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