George   Lawrie

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Integrated Business Planning, Q2 2018

    Forrester's Overview Of 15 Integrated Business Planning Providers

    April 13, 2018George Lawrie

    Digital businesses can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same fixed and working capital, and clarify the full impact of decisions about operations. But to access these benefits, you'll first have to select from a diverse set of vendors. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from an integrated business planning provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Retail Technology Investment Plans 2018

    Retail Highlights From The Business And Technology Services Survey 2017

    March 26, 2018George Lawrie

    As brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities they need to win, serve and retain customers. This research benchmarks the capabilities that support differentiation, as well as the supporting applications investment plans of brand and retail business technology decision makers compared with those of other industries around the world.

  • For Application Development & Delivery Professionals

    REPORT: Case Study: Shop Direct Masters Personalization At Scale

    The Journey From A Catalog Business To A Pure-Play Online Retailer

    February 23, 2018George Lawrie

    This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic, conversion, and average order value as it evolved from a modest digital presence to become the leading UK multibrand online retailer.

  • For Application Development & Delivery Professionals

    REPORT: The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail

    February 20, 2018George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer packaged goods (CPG) brands have successfully deployed robots and robotic processes to relieve humans from the routine retail discipline, enabling them to focus more on the in-store theater and differentiated experience. This is a guide to retail and brand application development and delivery (AD&D) professionals to help them identify opportunities for robotics.

  • For Application Development & Delivery Professionals

    REPORT: Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion

    January 26, 2018George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey. Publishing accurate and engaging content to all the right channels is no mean feat, especially for brands and manufacturers with hundreds of lines, line extensions, product introductions, and promotional variants. This is a simple guide to data feeds as a way for application development and delivery (AD&D) professionals to solve the problem.

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