George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

  • For Application Development & Delivery Professionals

    Report: Planning For Retail Payment Innovation

    The rise of new payment options are changing the world of retail payments — Apple Pay and Android Pay are just the beginning. Retailers have long disliked the charges levied by the card ne...

    • Downloads: 81
  • For Application Development & Delivery Professionals

    Report: Brief: Scale Out Your Infrastructure With SAP Business Suite Powered By Hana

    More than 2,000 firms have licensed SAP Business Suite powered by Hana, but some large firms have reached the limit to which they can scale up their infrastructure. This brief shows how applicat...

    • Downloads: 58
  • For Application Development & Delivery Professionals

    Report: Brief: Plan The Next Phase Of Your SAP Journey

    This report will help application development and delivery (AD&D) leaders in firms with significant SAP investments to understand SAP's direction and to adjust their plans and resources to take ...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report: Optimize Long-Term Application Effectiveness And Value

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about c...

    • Downloads: 275
  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Point Of Service, Q3 2015

    In Forrester's 59-criteria evaluation of point-of-service (POS) vendors, we identified the 10 most significant providers in the category — Aptos, Demandware, Fujitsu, Microsoft Dynamics, N...

    • Downloads: 208
  • For Application Development & Delivery Professionals

    Report: Increase Flexibility By Embracing Future Business And Technology Trends

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applicatio...

    • Downloads: 2303
  • For B2B Marketing Professionals

    Report: Industry Essential: Global Retail Industry

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities R...

    • Downloads: 2143
  • For Application Development & Delivery Professionals

    Report: Topic Overview: Supply Chain Management

    Supply chain management (SCM) is the business process of managing the complex interaction of products, materials, equipment, labor, and cash as they flow through the supply chain and fulfill cus...

    • Downloads: 2324
  • For Application Development & Delivery Professionals

    Report: The Mobile Imperative In Retail And Consumer Goods

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their op...

    • Downloads: 1888
  • For CIOs

    Report: Best Practices: Demand Management

    Retailers and consumer goods manufacturers with more complex and extended supply chains, more sophisticated market segmentation, and highly empowered consumers face daunting challenges to elegan...

    • Downloads: 1624
View all of George Lawrie's Research

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