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George   Lawrie

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Audio: The Long-Term Impact Of Emerging Technology On CPG

    April 30, 2020 Brian Hopkins, George Lawrie

    In an era of low growth and new tech-enabled business models, consumer packaged goods (CPG) firms face three key problems: solving for last mile; emerging markets; and product personalization. Digital business strategy professionals in CPG and retail should listen to this audio discussion of these problems to better understand how specific emerging technologies can solve critical problems for the CPG industry.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Retail Planning, Q1 2020

    The 12 Providers That Matter Most And How They Stack Up

    March 12, 2020George Lawrie

    In our 20-criterion evaluation of retail planning providers, we identified the 12 most significant ones — Aptos, Blue Yonder, Cognizant, Infor, Logility, Manthan, Mi9 Retail, Oracle, RELEX Solutions, SAP, SAS, and Symphony RetailAI — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIO professionals select the right one for their needs.

  • For Application Development & Delivery Professionals

    REPORT: Retailers, Use PSD2 To Drive Differentiation For Your Customers

    Use The Strong Customer Authentication Delay To Optimize Your Response

    January 17, 2020 Jacob Morgan, George Lawrie, Paul McKay

    The second Payment Services Directive (PSD2) is a mandatory regulation to which all merchants in the EEA — and other retailers who have customers in the EEA — must conform. Among other provisions, it changes the online transaction authentication process, provides the right for the customer to pay by credit transfer directly from a payment account, and reinforces legislation on payment surcharges. This report describes how application development and delivery (AD&D) professionals working in retail should respond to the legislation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Research Overview: Digital Supply Chain

    A Guide To Digitally Transforming Your Supply Chain

    January 13, 2020George Lawrie, Luis Deya

    This report is a brief overview of our supply chain series and contains links to the Forrester reports in it. It guides digital business professionals on how to overcome the modern challenges and obstacles that threaten to undermine businesses with outdated supply chains so they can modernize them to meet increasing customer demands.

  • For Application Development & Delivery Professionals

    REPORT: Converge OMS, Commerce, And POS To Win, Serve, And Retain Customers

    Retailers Can Merge Point Of Service, eCommerce, And Order Management To Boost Customer Experience And Simplify Operations

    January 2, 2020George Lawrie

    As applications migrate to cloud native architecture, distinct categories such as point of service (POS), order management systems (OMSes), and B2C commerce will disappear. End user companies will develop their own "heads" for desktop, mobile, voice, and AI-assisted chat interfaces. This report guides application development and delivery (AD&D) professionals in making decisions about choosing, deploying, and orchestrating microservices at scale to deliver timely, compelling customer experiences.

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