George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

Refine your results

Date Range







27 results in Reports

  • George Lawrie
  • Application Strategy & Selection
  • For Application Development & Delivery Professionals

    Report:Ground Applications Strategy In Business Imperatives

    Strategy: The Business Applications Playbook

    This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...

    • Downloads: 641
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Portfolio

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 367
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 799
  • For Application Development & Delivery Professionals

    Report:Organize To Deliver And Manage Application Transformation

    Every firm faces a central dilemma: how to resolve the standardization and differentiation of its business apps to the satisfaction and benefit of all within the organization. Matching the upgrade...

    • Downloads: 777
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2285
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1248
  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 53
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Compose Your Applications Portfolio From The Outside In

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 345
  • For Application Development & Delivery Professionals

    Report:Delivering Custom Apps For Competitive Advantage

    Global Firms Assemble Custom Apps To Support Key Processes

    Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...

    • Downloads: 448
  • For Application Development & Delivery Professionals

    Report:Forrester's Custom Versus Packaged Apps Opportunity Assessment

    Firms need to capitalize on opportunities for digital differentiation by standardizing support for nondifferentiating processes on packages and applying their resources to the processes that offer...

    • Downloads: 30
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 711
  • For Application Development & Delivery Professionals

    Report:Use Process Automation To Tame Your Financial Close And Consolidation Circus Act

    The world's largest firms face mounting pressure to deliver more timely and transparent financial results that are subject to more exacting standards. As a result, they are increasingly concerned...

    • Downloads: 288
  • For Application Development & Delivery Professionals

    Report:The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

    • Downloads: 1888
  • For Application Development & Delivery Professionals

    Report:Solvency II — What It Means To You

    With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...

    • Downloads: 363
  • For Application Development & Delivery Professionals

    Report:Use New Supply Chain Visibility Technologies To Improve Customer Service And Return On Assets

    Firms in the traded goods sector struggle with fragile and complex extended supply chains that often bring over investment in inventory without improving disappointing customer service. Application...

    • Downloads: 1173
  • For Application Development & Delivery Professionals

    Report:It's Time To Clarify Your Global ERP Strategy

    As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...

    • Downloads: 1239
  • For Application Development & Delivery Professionals

    Report:Hands-On Retail Pricing Execution

    How To Streamline Retail Pricing Execution

    As retailers adopt more-sophisticated price planning tools to contend with more-complex assortments and more merchandise with shorter life cycles, they face practical challenges in executing their...

    • Downloads: 562
  • For Application Development & Delivery Professionals

    Report:Defuse Software License Time Bombs With Software Asset Management

    How To Defuse The Software Asset Management Time Bomb In Your Basement

    As large firms place ever more critical reliance on software apps and tools, restructure through mergers and acquisitions, and outsource elements of software development and delivery, they face...

    • Downloads: 827
  • For Application Development & Delivery Professionals

    Report:Forrester's Software Asset Management RFP/RFI

    Forrester developed the request for proposal/request for information (RFP/RFI) tool based on past experience and research into the widest range of possible environmental requirements. The tool...

    • Downloads: 70
  • For Application Development & Delivery Professionals

    Report:It's Time To Tame The ERP Integration Beast

    Meeting ERP Integration Needs Inside And Outside The Enterprise

    Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary considerably...

    • Downloads: 1246
  • For Application Development & Delivery Professionals

    Report:Inquiry Spotlight: SAP Users In Search Of Value

    SAP-Related Inquiries To Forrester And Advice For Users

    Forrester clients have long grumbled about SAP's exploitation of its leadership position providing apps to the world's largest firms, but recent changes in leadership, strategy, and services at SAP...

    • Downloads: 614
  • For Application Development & Delivery Professionals

    Report:Initiate Enterprise App Consolidation To Outmaneuver Your Competition!

    IT professionals in global firms face a bewildering range of challenges around enterprise resource planning (ERP) deployment and consolidation. They have to plot a passage through the reefs of...

    • Downloads: 579
  • For Application Development & Delivery Professionals

    Report:Think Lean When Doing Application Portfolio Consolidation

    Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...

    • Downloads: 1692
  • For CIO Professionals

    Report:CIOs: Suggest Pricing And Promotions Technology To Drive Value

    Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the...

    • Downloads: 729
  • For Application Development & Delivery Professionals

    Report:Planning Your Merchandising Makeover

    Merchandising Planning Initiatives Put Consumer Service At The Center Of Retail Planning Processes

    Retailers face an uncertain future with merchandising processes, the key factor in their differentiation, in some disarray. Over the next three years, a minority already plans a massive overhaul...

    • Downloads: 739