George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

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47 results in Reports

  • George Lawrie
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Retail And CPG Collaboration Platforms

    Collaborate On Insight And Actions For Joint Success

    Retailers and consumer brands spend heavily on business-to-business (B2B) messaging to coordinate their efforts to serve markets. But their messaging is often too slow and error-prone to compete with...

    • Downloads: 113
  • For Application Development & Delivery Professionals

    Report:Reinvent Product Innovation To Revive Your Brand

    Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption

    Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label...

    • Downloads: 115
  • For Application Development & Delivery Professionals

    Report:Pricing Automation Reshapes Retail — Can You Keep Up?

    Technology Has Changed The Pricing Game For Retailers

    The retail industry must rethink its approach to pricing. eCommerce giants are making millions of price changes each day as they capitalize on their vast computing capacity, sensing the ebb and flow...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:Planning For Retail Payment Innovation

    AD&D Professionals Must Prepare For Changes In The Payment Landscape

    The rise of new payment options are changing the world of retail payments — Apple Pay and Android Pay are just the beginning. Retailers have long disliked the charges levied by the card...

    • Downloads: 310
  • For Application Development & Delivery Professionals

    Report:Brief: Scale Out Your Infrastructure With SAP Business Suite Powered By Hana

    How To Manage High Data Volumes Up To 16 TB

    More than 2,000 firms have licensed SAP Business Suite powered by Hana, but some large firms have reached the limit to which they can scale up their infrastructure. This brief shows how application...

    • Downloads: 131
  • For Application Development & Delivery Professionals

    Report:Brief: Plan The Next Phase Of Your SAP Journey

    Continue Evolving From R/2's Integrated Real-Time Enterprise Apps To R/3's Client/Server Innovation To S/4's OLAP/OLTP Convergence

    This report will help application development and delivery (AD&D) leaders in firms with significant SAP investments to understand SAP's direction and to adjust their plans and resources to take...

    • Downloads: 179
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Effectiveness: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 325
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Point Of Service, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 59-criteria evaluation of point-of-service (POS) vendors, we identified the 10 most significant providers in the category — Aptos, Demandware, Fujitsu, Microsoft Dynamics, NCR, Oracle,...

    • Downloads: 430
  • For Application Development & Delivery Professionals

    Report:Ground Applications Strategy In Business Imperatives

    Strategy: The Business Applications Playbook

    This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...

    • Downloads: 711
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Portfolio

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 450
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Logistics Applications, Q1 2015

    Logistics Applications Deliver Merchandise Availability And Lead-Time Transparency For Compelling Customer Experience

    In the age of the customer, merchandise availability and lead time are critical differentiating elements of the customer experience. Existing and new technologies provide both the threat and...

    • Downloads: 407
  • For Application Development & Delivery Professionals

    Report:Moment-Of-Truth Best Practices In Retail And CPG

    Application development and delivery (AD&D) professionals have heard how mobile moments transform customer experience and how micro moments — critical windows of opportunity — are the...

    • Downloads: 307
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 853
  • For Application Development & Delivery Professionals

    Report:Organize To Deliver And Manage Application Transformation

    Every firm faces a central dilemma: how to resolve the standardization and differentiation of its business apps to the satisfaction and benefit of all within the organization. Matching the upgrade...

    • Downloads: 796
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape

    RadioShack reported its tenth consecutive quarterly loss in August 2014, blaming eroding topline growth, declining gross margins, and high inventory levels. Similar woes wrecked household names in...

    • Downloads: 427
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 321
  • For Application Development & Delivery Professionals

    Report:How To Turn The USA EMV Retail Deadline Into Customer Advantage

    In October 2015, responsibility for credit cardholder present fraud will shift from the issuer to retailers that have failed to implement chip and pin protection. Retailers with 75% of more of their...

    • Downloads: 118
  • For Application Development & Delivery Professionals

    Report:Forrester’s Business Application Age Of The Customer Assessment Tool

    This is a self-assessment tool for companies to evaluate their level of maturity of their business application strategy in relation to customer-centricity in the age of the customer.

    • Downloads: 18
  • For Application Development & Delivery Professionals

    Report:Benchmark Your Consumer Centricity In Retail And CPG

    Retail and consumer packaged goods (CPG) AD&D professionals have to help their stakeholders to drive actionable insight from a wide range of solutions and external agency services, such as those for...

    • Downloads: 243
  • For Application Development & Delivery Professionals

    Report:Retool Your Retail Applications To Thrive On Digital Disruption

    Use Advanced Merchandising And Planning To Steer A New Course

    Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most...

    • Downloads: 514
  • For Application Development & Delivery Professionals

    Report:SAP Modernization

    Modernizing The SAP Platform To Prepare For Innovation

    Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...

    • Downloads: 587
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 299
  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 53
  • For Application Development & Delivery Professionals

    Report:Forrester's Custom Versus Packaged Apps Opportunity Assessment

    Firms need to capitalize on opportunities for digital differentiation by standardizing support for nondifferentiating processes on packages and applying their resources to the processes that offer...

    • Downloads: 30
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 720