George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

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21 results in Blogs

  • George Lawrie
  • For Application Development & Delivery Professionals

    Blog:World Retail Congress and kicking the discounting habit

    McGarrigle, Chairman of the World Retail Congress, makes his keynote opening address. © World Retail Congress     If you follow me on Twitter or if you attended WRC at the beautiful...

    • For Application Development & Delivery Professionals

      Blog:SAP and S4HANA

      Many of your peers with heavy enterprise investment in SAP, are thinking about the business case for HANA.  In this research we looked at different HANA use cases and at early efforts to learn...

      • For Application Development & Delivery Professionals

        Blog:IFRS And Upstream Oil

        Following some work for a client in oil field services around the most appropriate ERP solution, I’ve had some questions about the impact of IFRS on accounting for exploration and evaluation...

        • For Application Development & Delivery Professionals

          Blog:here is a link to the research on managing an application portfolio for value

     The self assessment based on your assessment of "what good looks like" wil lbe added shortly.    ...

          • For Application Development & Delivery Professionals

            Blog:Benchmark Your Applications Portfolio

            Do you ever wonder how your business applications portfolio stacks up against your peers? We conducted a series of interviews to understand how firms measure applications portfolio coverage of their...

            • For Application Development & Delivery Professionals

              Blog:News from NRF

              Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most...

              • For Application Development & Delivery Professionals

                Blog:Application Portfolio Strategy And Portfolio Transformation

                I’ve just been shopping for furniture.  On the one hand, I saw highly prescriptive, standardized, catalog-type collections that fit well together but which are rather boring and maybe...

                • For Application Development & Delivery Professionals

                  Blog:What Is The Role Of Enterprise Apps AD&D Professionals In Operating Model Transformation?

                  Digital disruption brings new competitors, new products, new services, and new types of customer relationships into focus. As firms adapt their product market channel strategies to new threats and...

                  • For Application Development & Delivery Professionals

                    Blog:Retail IT budgets

                    I was intrigued to read in StorefrontBacktalk about Target’s plans to reduce its spending on IT. Apparently, investors warmed to the message, but most of our readers tell us that it’s not...

                    • For Application Development & Delivery Professionals

                      Blog:Red Prairie Acquires JDA

                      New Mountain Capital, the owner of Red Prairie, the demand sensing and supply chain execution software vendor, announced last week that it would fully acquire supply chain planning vendor JDA. The...

                      • For Application Development & Delivery Professionals

                        Blog:Infor Challenges ERP Duopoly

                        Some of my readers know that I worked in my career before Forrester in product management and business development at MSA, SSA, and Mapics, all now part of Infor. When people ask if I “follow...

                        • For Application Development & Delivery Professionals

                          Blog:So, Are Accounting Systems Non-Differentiating?

                          Do you ever wonder which IT investments really drive competitiveness or comparative advantage for your firm and which are there simply to support mundane processes that are identical to those of all...

                          • For Application Development & Delivery Professionals

                            Blog:Meeting The Challenges Of The Empowered Consumer

                            Retail is experiencing substantial change because consumers are now empowered by the web with information about price, availability, and merchandise features. The retail industry is still served by...

                            • For Application Development & Delivery Professionals

                              Blog:Goodbye Yellow Brick Road?

                              Most Forrester readers certainly understand the importance of empowering their employees to contend with highly informed and increasingly demanding customers. But I’m often asked just how to...

                              • For Application Development & Delivery Professionals

                                Blog:Getting the best return on your SAP investment

                                Are you a wondering how to get the most out of your SAP investment? Are you trying to figure out SAP’s long-term strategy? Do you want to make better use of SAP’s BI platforms and...

                                • For Application Development & Delivery Professionals

                                  Blog:Enterprise packaged apps integration

                                  Jean-Jacques Rousseau wrote, man is born free and is everywhere in chains. So too Enterprise app deployments are conceived as self contained yet everywhere are integrated with legacy and...

                                  • For Application Development & Delivery Professionals

                                    Blog:SAP's CEO Resigns

                                    Forrester had heard rumors of restructuring at SAP before the announcement on February 7th that SAP’s CEO Leo Apotheker has resigned with immediate effect. The return to joint CEOs with Jim...

                                    • For CIO Professionals

                                      Blog:IT To BT Transition: Threats And Opportunities For CIOs

                                      Forrester has published extensive research about the transition from IT to BT, but two recent announcements demonstrate the threats and opportunities for CIOs: Darryl Stein, director of IT and...

                                      • For Application Development & Delivery Professionals

                                        Blog:Prioritizing Your Retail IT Investments

                                        By George Lawrie With retail confidence and global cargo volumes at their lowest for 5 years, retailers face increased pressure to identify quick ways to minimize costs, reduce unplanned mark downs...

                                        • For Application Development & Delivery Professionals

                                          Blog:Global GS1 Adoption

                                          GS1 offers the opportunity to standardize the attributes that retailers and their suppliers exchange, reducing the need for retailers to maintain on-boarding portals and for manufacturers to publish...

                                          • Blog:Ch-Ch-Ch-Changes: Notes From SAS Technology’s Annual Analyst Summit

                                            I’ve recently returned from SAS Institute’s Annual Analyst Event held June 23-24, 2008 in Monte Carlo. At this event, SAS leadership revealed a roadmap to amplify, with the most effective...