George   Lawrie

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Use Apps Ecosystems: Advance Transformation

    Leverage Retail Apps Ecosystems To Accelerate Transformation

    October 15, 2018George Lawrie

    We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you capture online but source from China? How will you manage the exception message from your customs clearance agent? How will that roll-back to the order and original customer? In this report, we show how applications ecosystems can help application development and delivery (AD&D) professionals in retail deliver customer-centric differentiation from their network of suppliers, carriers, and sources of insight.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2018

    Forrester's Overview Of 14 Control Tower Providers

    October 11, 2018George Lawrie

    You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a control tower provider and select vendors based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers

    Ponder Peer Perspectives Before You Choose Your Next POS

    September 11, 2018George Lawrie

    Choosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management across multiple locations, store formats, and even franchise partners. Complementing The Forrester Wave™: Point Of Service, Q3 2018, this report draws on our survey of practical retail best practices for choosing, implementing, and maintaining a POS.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Point Of Service, Q3 2018

    The 13 Providers That Matter Most And How They Stack Up

    July 31, 2018George Lawrie

    In our 25-criteria evaluation of point-of-service (POS) applications providers, we identified the 13 most significant ones — Aptos, Cegid, Diebold Nixdorf, Fujitsu, Infor, Manhattan Associates, Microsoft, NCR, Oracle, PCMS, Revel Systems, SAP, and Toshiba — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Master Digital Supply Chain For Age Of The Customer Operations Excellence

    Articulate The Vision For Your Digital Supply Chain

    July 9, 2018George Lawrie

    Digitally disrupted industries suffer from poor inventory productivity and availability, as well as high supply chain costs. These industries include (but are not limited to) retail and consumer goods in Europe and North America. This report is part of a forthcoming series that shows digital business professionals how to establish a digital supply chain that will help them profitably win, serve, and retain empowered customers who expect personal service.

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