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Business Technographics

Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019

Surveyed Date
October 2019
Number of Respondents



  • Business priorities
  • Digital business maturity assessment
  • Third-party projects
  • Emerging technologies
  • Vendors
  • Vendor selection and selection criteria
  • Digital transformation
  • Budgets and spending


The Forrester Analytics Global Business Technographics Business And Technology Services Survey, 2019, was fielded from July to September 2019. This online survey included 2,678 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with 500 or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

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Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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