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Business Technographics

Global Business Technographics® Data And Analytics Survey, 2017

Surveyed Date
June 2017
Number of Respondents


Survey Topics

  • Priorities, plans, and results
  • Business intelligence and insights
  • Data
  • Analytics
  • Artificial intelligence
  • Cloud
  • Internet of things (IoT) and analytics
  • Outsourcing, service providers, and vendors
  • Purchase source
  • Budget

Survey Methodology

The Forrester Data Global Business Technographics Data And Analytics Survey, 2017, was fielded between February and April 2017. This online survey included 3,378 respondents in Australia, Brazil, Canada, China, France, Germany, India, New Zealand, the UK, and the US from companies with 100 or more employees.

Forrester Data’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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