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Business Technographics

Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2019

Surveyed Date
June 2019
Number of Respondents



  • Priorities, plans, and results
  • Insights-driven business maturity assessment
  • Systems of insights
  • Data
  • Big data
  • Analytics
  • AI
  • Automation
  • Cloud
  • Internet of things (IoT) and analytics
  • Outsourcing, service providers, and vendors
  • Purchase source
  • Budget


The Forrester Analytics Global Business Technographics Data And Analytics Survey, 2019, was fielded in March and April 2019. This online survey included 3,417 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with 100 or more employees.

Forrester Analytics' Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics’ Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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