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Business Technographics

Global Business Technographics® Marketing Survey, 2018

Surveyed Date
September 2018
Number of Respondents


Survey Topics

  • Organizational information — priorities and challenges
  • Organizational information — structure
  • Budget detail
  • Demand management
  • Content marketing
  • Technology — adoption and usage
  • Marketing innovation maturity assessment
  • B2B marketing measurement and analytics
  • B2C marketing measurement and analytics
  • Data and analytics
  • Customer experience

Survey Methodology

The Forrester Analytics Global Business Technographics Marketing Survey, 2018, was fielded in June and July 2018. This online survey included 1,727 respondents from companies with either 500 or more employees (China, France, Germany, the UK, and the US) or 100 or more employees (Australia and Canada).

Forrester Analytics’ Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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