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Business Technographics

Global Business Technographics® Marketing Survey, 2019

Surveyed Date
September 2019
Number of Respondents


Survey Topics

  • Organizational information
  • Budget
  • Demand management
  • Content marketing
  • Technology adoption and usage
  • Marketing innovation maturity assessment
  • B2B marketers on marketing measurement and analytics
  • B2C marketers on marketing measurement and analytics
  • Data and analytics
  • Customer experience

 Survey Methodology

The Forrester Analytics Global Business Technographics Marketing Survey, 2019, was fielded between May and July 2019. This online survey included 1,970 respondents from companies with 500 or more employees (US, UK, France, Germany, China, India) or 100 or more employees (Canada, Australia).

Forrester Analytics' Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services, and marketing efforts. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates. Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics' Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time. 

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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